Meta Will Stop Paying Australian Publishers samaachaar se hatakar saamagree ke lie 2024.

Australia

samaachaaron se door jaane ke hisse ke roop mein meta saamagree ke lie Australian prakaashakon ko bhugataan karana band kar dega.

Australian  samaachaar saamagree se meta ke vyaapak badalaav ko dekhate hue yah aashcharyajanak nahin hai, lekin yah meediya sangathanon ke lie ek aur jhataka hai, jinamen se kaee pahale se hee badalate onalain meediya paridrshy mein praasangikata (aur raajasv) banae rakhane ke lie sangharsh kar rahe hain.

aaj, meta ne ghoshana kee hai ki vah samaachaar saamagree se door apane vyaapak badalaav ke hisse ke roop mein Australian samaachaar aautalets ko bhugataan karana band kar dega.

“aprail 2024 kee shuruaat mein, ham phesabuk nyooz ko band kar denge – phesabuk par bukamaark anubhaag mein ek samarpit taib jo samaachaaron par prakaash daalata hai – amerika aur ostreliya mein […] yah hamaare utpaadon aur sevaon mein hamaare nivesh ko behatar dhang se sanrekhit karane ke lie chal rahe prayaas ka hissa hai log sabase adhik mahatv dete hain. ek kampanee ke roop mein, hamen apana samay aur sansaadhanon ko un cheezon par kendrit karana hoga jo log hamen bataate hain ki ve pletaform par aur adhik dekhana chaahate hain, jisamen laghu roop veediyo bhee shaamil hai.

meta ne aage bataaya ki ostreliya aur amerika mein phesabuk nyooz ke upayog mein pichhale varsh 80% se adhik kee giraavat aaee hai.

meta ka kahana hai ki maujooda samajhauton ka sammaan kiya jaega, lekin vah Australian prakaashakon ke saath naee bhugataan vyavastha mein pravesh nahin karega.

“haalaanki ham in deshon mein phesabuk samaachaar ko band kar denge, lekin yah ghoshana ostreliya, phraans aur jarmanee mein prakaashakon ke saath hamaare maujooda phesabuk samaachaar samajhauton ke tahat sharton ko prabhaavit nahin karegee.

ye saude amerika aur briten mein pahale hee samaapt ho chuke hain. isake atirikt, yah sunishchit karane ke lie ki ham upayogakarta judaav badhaane vaale utpaadon aur sevaon mein nivesh karana jaaree rakhen, ham in deshon mein paaramparik samaachaar saamagree ke lie nae vaanijyik saude nahin karenge aur bhavishy mein samaachaar prakaashakon ke lie vishesh roop se nae phesabuk utpaadon kee peshakash nahin karenge.

yah ghoshana Australian sarakaar ke adhikaariyon ke saath meta ke sangharsh viraam ke ant ka prateek hai, jise sarakaar ne samaachaar saamagree ke upayog ke lie meta se “uchit bhugataan” maana tha.

ostreliya ke “nyooz meediya baargening kod” ne tab antarraashtreey surkhiyaan batoreen jab meta ke saath asaphal vaarta ke baad ise 2021 mein laagoo kiya gaya, jisake kaaran sabhee Australian prakaashak saamagree ko phesabuk aur instaagraam par blok kar diya gaya.

tvarit pun: baatacheet ke baad, meta ne pratibandh hata diya, aur Australian prakaashakon ko samaachaar saamagree ke upayog ke lie kam raashi ka bhugataan karane par sahamati vyakt kee. lekin gatirodh ne vyaapak prakaashan paridrshy mein phesabuk kee shakti ke baare mein aur adhik savaal uthae, aur use vaastav mein sthaaneey samaachaar saamagree kee kitanee aavashyakata hai, ya nahin.

meta ka lambe samay se yah maanana ​​raha hai ki samaachaar saamagree usakee seva ka ek chhota sa hissa hai (aaj kee ghoshana mein, meta ne doharaaya ki duniya bhar ke log apane phesabuk feed mein jo dekhate hain usamen samaachaaron kee hissedaaree 3% se bhee kam hai), aur ab, isakee sambhaavana isase bhee kam hai pahale kabhee nahin, yahee kaaran hai ki meta apane pichhale samaachaar sangathan se pooree tarah door ja raha hai.

jo, jaisa ki bataaya gaya hai, vaastav mein koee aashchary kee baat nahin hai.

pichhale saptaah, un riporton ke javaab mein ki indoneshiya bhee meta ko samaachaar saamagree ke upayog ke lie sthaaneey prakaashakon ko bhugataan karane ke lie majaboor karane ke lie kaanoon laagoo karane par vichaar kar raha hai, mainne likha tha ki:

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