Marketers bullish on generative AI’s potential to boost the creator economy 2024.

Marketers

Marketers

lagabhag do-tihaee Marketers is varsh jenerik eaee nirmaata saamagree mein apana nivesh badhaane kee yojana bana rahe hain, isake bhugataan ke lie any chainalon se dhan punah aavantit karenge.

Dive Brief:
  • vaishvik nirmaata ejensee biliyan dolar boy kee ek naee riport ke anusaar, teen chauthaee Marketers is varsh jenaretiv eaee nirmaata saamagree mein apana nivesh badhaane kee yojana bana rahe hain. unamen se lagabhag do-tihaee Marketers us vrddhi ka bhugataan karane ke lie any chainalon se dhan punah aavantit karenge.
  • shodh, jisamen 6,000 upabhoktaon, rachanaakaaron aur Marketers ka sarvekshan kiya gaya, ne yah bhee paaya ki Marketers aur nirmaata bade paimaane par maanate hain ki jenaretiv eaee sakaaraatmak roop se nirmaata arthavyavastha (kramashah 75% aur 69%) ko baadhit karega, haalaanki upabhokta kam utsaahee (34%) the.
  • bade paimaane par, upabhokta, Marketers aur nirmaata nirmaata arthavyavastha mein jenaretiv eaee ke spasht viniyaman ka samarthan karate hain, vishesh roop se 61% upabhokta anishchit hain ki ve jenaretiv eaee nirmaata saamagree se jude hain ya nahin.
Dive Insight:

biliyan dolar boy kee riport is baat kee jhalak pesh karatee hai ki kaise maarketing mein do maujooda rujhaan – jenaretiv eaee aur krietar ikonomee – udyog ko naya aakaar dene ke lie ek saath aa sakate hain. iab aur talkshoppai kee ek riport ke anusaar, is varsh pahale se hee, 44% Marketers 25% kee ausat vrddhi ke saath apane krietar nivesh ko badhaane kee yojana bana rahe hain. is beech, goldamain saiks ne anumaan lagaaya ki nirmaata arthavyavastha 2027 tak badhakar 480 biliyan dolar ho jaegee.

jenaretiv eaee pahale se hee vyaapak upayog mein hai – 91% rachanaakaaron ne saamagree banaane ke lie jeneretiv eaee ka upayog kiya hai aur 92% Marketers ne jenaretiv eaee nirmaata saamagree ko kameeshan kiya hai – aur yah baajaar ko aur bhee baadhit karane ke lie taiyaar hai.

lagabhag 80% rachanaakaaron ka maanana ​​hai ki isase unaka kaaryabhaar kam ho jaega aur 82% ne kaha ki isase unakee saamagree nirmaan prakriya mein tejee aaegee, jisase adhik rachanaakaaron ko baajaar mein shaamil hone ka mauka milega, braand saajhedaaree ke avasar badhenge aur sambhavatah barnaut kee sambhaavana kam hogee.

isake atirikt, adhikaansh rachanaakaaron (78%) ka maanana ​​​​hai ki jenerik eaee ke upayog se unakee kamaee mein vrddhi hogee, yah dhaarana do-tihaee vipanak dvaara samarthit hai jo paaramparik nirmaata saamagree kee tulana mein jenerik eaee-vikasit nirmaata saamagree ke lie adhik bhugataan karane ko taiyaar honge.

Marketers

“nirmaata arthavyavastha mein janaretiv eaee ko apanaana uchch hai – na ki keval nirmaata aautaput mein. ham dekh rahe hain ki yah badhee huee skelebilitee, dakshata aur chapalata ke saath-saath graahak parinaamon par saarthak prabhaav daalata hai – ek aisee duniya mein pramukh visheshataen jahaan braandon ke lie saamagree, pravrtti pratikriyaasheelata aur prabhaavasheelata kee maang aur apeksha badh rahee hai, ”thomas vaaltars, sah ne kaha. -biliyan dolar boy ke sansthaapak aur yoorop seeeeo ne ek bayaan mein kaha.

biliyan dolar boy ke shodh mein varsaache ke “nyoo dijital aartist” abhiyaan ka ek kes adhyayan bhee shaamil hai, jisamen greeka godes haindabaig ka pradarshan kiya gaya tha. biliyan dolar boy ke saath, varsaache ne 25 jenaretiv eaee rachanaakaaron ke saath sahayog kiya, jinhonne utpaad-kendrit saamagree mein haindabaig ko pradarshit karane ke lie bazee takaneek ka laabh uthaaya. abhiyaan mein 6% ausat sahabhaagita dar ke saath-saath eaee-janit saamagree (banaam maanak) se 1,460% ple dar aur keval ek sampatti par 4 miliyan orgenik drshy dekhe gae.

phir bhee, praudyogikee ko lekar kuchh chintaen hain. paanch mein se chaar rachanaakaaron ko dar hai ki jenaretiv eaee se saamagree rachanaakaaron kee sankhya mein vrddhi hogee aur isase bhee adhik (86%) ne kaha ki isase utpaadit rachanaakaaron kee sampatti kee maatra mein vrddhi hogee. sabhee pakshon – upabhoktaon, vipanak aur rachanaakaaron – ne jenaretar eaee ke spasht viniyaman ke lie samarthan vyakt kiya

. biliyan dolar boy ka shodh, jisaka sheershak hai “eaee ek krietiv myooz ke roop mein: kaise jenaretiv eaee krietar ikonomee ko prabhaavit kar raha hai,” amerika aur briten mein 4,000 upabhoktaon, 1,000 saamagree nirmaataon aur 1,000 varishth vipanan nirnay nirmaataon ka sarvekshan kiya gaya. nishkarsh biliyan dolar boy ke lonch ke baad hain.

myooz, isakee naee in-haus inoveshan ikaee hai jo nirmaata arthavyavastha par ubharatee praudyogikiyon ke prabhaav ka pata lagaatee hai.

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