Alert: IBM shows the dangers of marketers using ‘fishy’ generative AI 2024.

IBM

tek diggaj ne yah IBM pradarshit karane ke lie laas vegaas spheeyar ko viskee machhalee ke katore mein badal diya ki usaka votasaneks eaee pletaphorm aur edob kee klaud peshakash milakar kya rok sakatee hai.

IBM

Dive Brief:

  • maarketing daiv ke saath saajha kie gae vivaran ke anusaar, IBM ka naveenatam abhiyaan, “aap jo banaate hain us par bharosa karen”, kuchh aise tareekon ko pradarshit karata hai jinase janaretiv aartiphishiyal intelijens (eaee) galat ho sakata hai.
  • IBM ke votasaneks eaee pletaphorm aur edob ke klaud opharing ke samarthan mein abhiyaan mein pichhale saptaah ke edob shikhar sammelan ke dauraan kaee sakriyan shaamil the, jisamen laas vegaas kshetr ka 90 sekand ka adhigrahan bhee shaamil tha jo chaar divaseey kaaryakram mein har 30 minat mein dikhaee deta tha.
  • “trast vhaat yoo kriet”, ogilvee ke saath ek sahayog, jisane abhiyaan drshy banaane ke lie edob phaayaraphlaee ka upayog kiya tha, tab aata hai jab vipanak jenerik eaee ke saath adhik vyaapak roop se prayog karana shuroo karate hain, ek upakaran jisane takaneek aur vigyaapan kee duniya mein toophaan la diya hai.

Dive Insight:

IBM ke “trast vhaat yoo kriet” ka uddeshy braand prabandhakon aur seeemo ko aprabandhit jenaretiv eaee ke nakaaraatmak prabhaavon ke baare mein ek shaikshik sandesh pradaan karana hai kyonki praudyogikee ko vigyaapan paridrshy mein vyaapak roop se apanaaya jaana shuroo ho gaya hai.

IBM ke varishth upaadhyaksh, vipanan aur sanchaar aur mukhy sanchaar adhikaaree jonaathan edashek ne ek bayaan mein bataaya ki yah abhiyaan pichhale aaeebeeem aur edob phaayaraphlaee sahayog ka vistaar hai, jisane soshal meediya vigyaapan banae jo aaeebeeem ke aantarik benchamaark ko 26 guna se hara dete hain.

“aap jo banaate hain us par bharosa karen” abhiyaan is avadhaarana ko ek kadam aage le jaata hai, yah bataate hue ki eaee ke galat hone par kya ho sakata hai. IBM vaatasanaks aur edob phaayaraphlaee jaise tool ke saath, hamaare graahak eaee kee parivartanakaaree shakti ka laabh utha sakate hain jo samaan roop se bharosemand aur bharosemand hai.

kyonki – jaisa ki vigyaapan dikhaata hai – jab aap sampatti ka punarutpaadan kar rahe hain, chaahe ek ya hajaaron, kaafee kareeb isamen katautee nahin karata hai, kaaryakaaree ne kaha.

edob phaayaraphlaee ke saath banae gae abhiyaan drshy, poorvaagrah, gair-anupaalan, gupt aur aprabandhit deta, matibhram aur ajeeb aakaar aur dijital trutiyon ke saath asalee sunaharee machhalee kee ek vistrt shrrnkhala ke roop mein eaee trutiyon kee kalpana karate hain, jaise ki “bahaav machhalee” jo vaastav mein ek hamsatar hai machhalee ke pankhon ke saath.

IBM

krietiv ka janm ogilvee staaph ke rachanaakaaron ke anubhav se hua tha, jo jenaretiv eaee ka upayog karana shuroo kar rahe hain – aur isake nukasaan dhoondh rahe hain.

“ham sabhee ne dekha hai ki eaee ke saath kya banaaya ja sakata hai, aur isaka upayog karane kee aavashyakata ke baare mein bahut unmaad hai, lekin aapako is par bharosa karane mein saksham hone kee aavashyakata ke baare mein jyaada jaanakaaree nahin hai. us sandesh ko jeevan mein laane ke lie, ham samagr abhiyaan ko vaastav mein manoranjak aur aakarshak banaane ke saath-saath shaikshik bhee banaana chaahate the.

yah nishchit roop se eaee galat ho gaya hai, lekin isaka matalab yah nahin hai ki yah daraavana ya niraashaajanak hai. ejensee mein IBM ke vaishvik kaaryakaaree rachanaatmak nideshak denis zyoorilagen ne kaha, yah aapake braand ke lie bilkul galat hai.

laas vegaas kshetr mein bade paimaane par ghar se baahar sakriyan ke saath – ek tejee se lokapriy vipanan rananeeti – abhiyaan ne IBM ke mukhy kaaryakram booth par kabja kar liya aur isamen dijital postar, tebalatop aur bahut kuchh shaamil kiya gaya jisase edob ke dijital shikhar sammelan mein ek intaraiktiv mobail anubhav praapt hua.

jenerik eaee ke uday ke saath, vipanan sangathanon ko kaee chunautiyon ka saamana karana padata hai, jisamen naukaree kee anishchitata aur naee maartek seekhane ka bojh shaamil hai, lekin ve nirmaata kee arthavyavastha ko badhaava dene ke lie takaneek kee kshamata ke baare mein bhee utsaahit hain.

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