How to identify and create content pillars jo brand jaagarookata ko badhaava deta hai 2024.

brand

brand moolyon ko sampreshit karate hue aapake darshakon ko shikshit aur manoranjan karane vaale saamagree stambhon ko chunane kee siddh rananeeti seekhen.

saamagree stambh aapake brand kee saamagree rananeeti ke lie moolabhoot hain. ve kendreey vishay hain jo aapake sandesh ko sanchaalit karate hain aur sabhee pletaphaarmon par aapakee pahachaan ko aakaar dete hain.

majaboot saamagree stambh vikasit karana har us brand ke lie mahatvapoorn hai jo anuyaayiyon ko onalain aakarshit karana aur sanlagn karana chaahata hai. ve jaanakaareepoorn, prerak aur manoranjak saamagree banaakar aapake lakshit darshakon ke saath sambandh banaane mein aapakee madad karate hain.

yah aalekh bataata hai ki aise saamagree stambh kaise vikasit karen jo aapake brand ke moolyon ko uchit roop se vyakt karen.

What is a content pillar?

saamagree stambh ek maulik vishay hai jo kisee brand kee saamagree rananeeti kee reedh banata hai.

saamagree stambh vyaapak vishayon aur sandesh ko sthaapit karate hain jo ek brand kee pahachaan aur aavaaj ko usake onalain pletaphorm aur soshal meediya upasthiti brand  mein aakaar dete hain.

prabhaavee saamagree stambh kisee brand ke lakshit darshakon ke saath pratidhvanit hote hain aur hiton, moolyon, visheshagyata ke kshetron aur vyaavasaayik lakshyon ko darshaate hain.

ve aisee saamagree banaane ke lie ek susangat rooparekha pradaan karate hain jo anuyaayiyon ko shikshit, prerit, manoranjan aur unake saath sambandh ko badhaava detee hai.

brand apanee dijital sampattiyon mein saamanjasyapoorn, aakarshak sandesh aur anubhav vikasit karane ke lie saamagree stambhon ka laabh utha sakate hain.

Identifying your brand’s core themes.

aapaka kantent stambh aksar vyavasaay ke moolyon aur adhik vyaktigat antardrshti ke saath-saath visheshagyata ke kshetron ka mishran hoga. udaaharan ke lie, ek eseeo ejensee ke lie, aapake paas ho sakata hai:

SEO journey and case studies.
  • pichhale graahakon ya pariyojanaon ke vistrt kes adhyayan sahit eseeo chunautiyon aur saphalataon kee vyaktigat kahaaniyaan saajha karana.
  • yah stambh teem kee visheshagyata aur unakee rananeetiyon ke maadhyam se praapt kie gae thos parinaamon ko pradarshit karate hue ejensee ka maanaveekaran karata hai. yah unakee kshamataon kee prerana aur saakshy donon pradaan karata hai.
Practical SEO tips and tricks.
  • vyaktigat anubhav aur peshevar abhyaas se lee gaee kaarravaee yogy eseeo salaah kee peshakash.
  • yah buniyaadee se lekar unnat takaneekon tak ho sakata hai, hamesha ek vyaktigat sparsh ya adviteey pariprekshy ke saath jo ejensee kee eseeo kee gaharee samajh ko darshaata hai.
Trends and future predictions in SEO.

ejensee ke saamoohik anubhav aur antardrshti ke aadhaar par, eseeo udyog mein vartamaan rujhaanon par vishleshan aur raay, bhavishy ke lie bhavishyavaaniyon ke saath sanyukt.

yah stambh ejensee ko eseeo kee disha ke baare mein dooradarshee aur jaanakaar ke roop mein sthaapit karata hai.

Behind-the-scenes at the agency.

aisee saamagree jo ejensee ke din-pratidin ke kaamakaaj ka khulaasa karatee hai, jisamen teem ka parichay, kaaryaalay sanskrti aur saphalata praapt karane ke lie upayog kie jaane vaale upakaran aur takaneeken shaamil hain.

yah stambh vyavasaay ke vyaktigat paksh kee jhalak pesh karake darshakon ke saath judaav ko badhaava deta hai.

Animal welfare.

ejensee kee dhan ugaahee gatividhi aur paalatoo-maitreepoorn kaary vaataavaran par antardrshti saajha karana.

yah intaranet ke sabase lokapriy prakaar kee saamagree – jaanavaron mein se ek ko pesh karake saamagree mein maza paida karata hai.

yah pashu kalyaan ke prati ejensee kee pratibaddhata ko bhee darshaata hai aur vyavasaay ka ek naram aur mazedaar paksh dikhaata hai.

11 tips to craft content pillars that resonate.

aise saamagree stambh banaana jo vaastav mein aapake darshakon se juden, gitaar ko tyoon karane jaisa hai. aapako ek uttam mishran dhoondhana hoga jo logon ka dhyaan aakarshit kare, bilkul ek behatareen geet kee tarah.

yah sab ek hee samay mein susangat aur rachanaatmak hone ke baare mein hai, yah sunishchit karate hue ki aapakee saamagree sikhaatee hai, prerit karatee hai aur manoranjan karatee hai.

apane saamagree stambhon ko ek jeevant cheez ke roop mein sochen jo aapake darshakon kee pasand aur aapake brand ke vikaas ke saath badhata aur badalata hai.

1. Make your content fit your audience.

apane kantent stambhon ko aapake darshakon ke anuroop banaane ke lie, aapako baareekee se sunana chaahie ki ve kya khoj rahe hain aur unhen kya samasyaen hain, theek usee tarah jaise ek darjee saavadhaaneepoorvak us soot ka maap karata hai jo pooree tarah phit baithata hai.

aapake sandeshon ko seedhe aapake darshakon se baat karane kee zaroorat hai, jisase pratyek post ko aisa mahasoos ho ki yah sirph unake lie banaaya gaya tha.

jab aap sunishchit karate hain ki aapakee saamagree aapake vyaavasaayik lakshyon ko poora karatee hai aur aapake darshakon kee aavashyakataon se mel khaatee hai, to saamagree ka pratyek bhaag vyaktigat aur saarthak lagega.

apane soshal meediya post mein ek dilachasp kahaanee jodakar apane brand kee kahaanee ko apane saamagree stambhon mein daalane se madad mil sakatee hai.

yah keval aapake dvaara upayog kie jaane vaale shabdon ke baare mein nahin hai; yah aapake darshakon ko aapake saahasik kaary ka hissa mahasoos karaane, aapake utaar-chadhaav ko saajha karane ke baare mein hai.

jab aapake saamagree stambh dikhaate hain ki aapaka brand kis baare mein hai, to ve keval tathyon se kaheen adhik ban jaate hain – ve yaadagaar kahaaniyaan ban jaate hain.

2. Mix up your content.

aapake saamagree stambhon mein vibhinn prakaar ke vishay hone ka matalab hai ki aapake darshakon ko aanand lene ke lie bahut saare alag-alag post dena, saral kaise-karen maargadarshikaon se lekar parde ke peechhe kee romaanchak jhalakiyaan tak. post ke prakaar aur vishayon ko badalane se aapake darshakon kee ruchi banee rahatee hai aur ve yah dekhane ke lie vaapas aana chaahate hain ki naya kya hai.

lacheele rahen aur badalaav ke lie taiyaar rahen, yah sunishchit karate hue ki aapake vishay aapake darshakon kee ruchi se mel khaate hain, lekin yah bhee yaad rakhen ki aapake saamagree stambhon ko vyavasaay ke moolyon, lakshyon aur lokaachaar mein achchhee tarah se phit hona chaahie.

3. Tailor your content according to each platform.

yah yah sunishchit karane ke baare mein hai ki aapakee saamagree pratyek soshal meediya pletaform ke lie sahee hai. aap pratyek saamagree stambh ke bheetar vibhinn prakaar ke post banaana chaahenge.

isamen se adhikaansh ko badala ja sakata hai, pun: upayog kiya ja sakata hai aur kros-post kiya ja sakata hai. yadi aap isamen nae hain, to pahale ek ya do pletaform par dhyaan kendrit karen aur vahaan se isaka nirmaan karen.

4. Keep a consistent voice across platforms.

yah yah sunishchit karane ke baare mein hai ki aapakee saamagree pratyek soshal meediya pletaform ke lie sahee hai. aap pratyek saamagree stambh ke bheetar vibhinn prakaar ke post banaana chaahenge.

isamen se adhikaansh ko badala ja sakata hai, pun: upayog kiya ja sakata hai aur kros-post kiya ja sakata hai. yadi aap isamen nae hain, to pahale ek ya do pletaform par dhyaan kendrit karen aur vahaan se isaka nirmaan karen.

5. Plan your content with a calendar.

apanee saamagree ke lie ek vistrt yojana banaane se aapako is baat par nazar rakhane mein madad milatee hai ki kya post karana hai aur yah sunishchit karana hai ki aap sabhee mahatvapoorn vishayon ko kavar karate hain aur vyavasthit rahate hain.

aap har maheene ek vyaapak vishay chun sakate hain aur phir us vishay mein vibhinn stambhon ko phit kar sakate hain.

eseeo ejensee ka udaaharan phir se lete hue, maheene ke lie aapaka vishay googlai ka elgoridam apadet ho sakata hai. phir, vibhinn stambhon ke lie, aap nimnalikhit kaary kar sakate hain:

SEO journey and case studies: ek kahaanee saajha karana ki kaise ek graahak kee vebasait googlai apadet se buree tarah prabhaavit huee aur aapane isase ubarane ke lie kya kiya. aap enaalitiks deta aur prashansaapatr ke vaastavik jeevan ke udaaharan shaamil kar sakate hain.

Practical SEO tips and tricks: yadi googlai apadet ke baad aapakee vebasait ka traifik girata hai to vichaar karane yogy sheersh 10 baaten. apane darshakon ko sambhaavit muddon kee pahachaan karane aur unhen sambodhit karane ke tareeke bataen.

Trends and future predictions in SEO: sambhaavit aagaamee apadet par ek nazar aur aap kaise prayaas kar sakate hain aur apanee vebasait ke pradarshan ke jokhim ko kam kar sakate hain.

Behind-the-scenes at the agency: naveenatam googlai apadet aur unakee salaah ke baare mein teem ke sadasyon ke vichaaron kee veediyo klip.

Animal welfare: googlai ke pashu mitron (paanda, penguin) ke baare mein baat karen aur un nae jaanavaron ke naamon ke baare mein ek sarvekshan rakhen jinaka upayog googlai bhavishy ke elgoridam apadet ke lie kar sakata hai.

6. Post at the best times.

jab aapake darshakon ko aapakee saamagree dekhane kee sabase adhik sambhaavana ho tab post karana ek bada antar la sakata hai.

is samay ke lie apanee post shedyool karane ke lie tool ka upayog karane se aapake brand ko spotalait mein rakhane mein madad milatee hai aur logon kee aapake post ke saath intaraikt karane kee sankhya badh jaatee hai.

kuchh aur prayog, vishleshan aur prayog karen.

7. Use real customer content.

apane upayogakartaon se saamagree jodane se ek vaastavik, vyaktigat sparsh aata hai jise akele kathin maarketing se nahin haraaya ja sakata hai.

vaastavik logon ko apane utpaadon ya sevaon ka upayog karate hue dikhaana aur prashansaapatr dena vishvaas paida karata hai aur any logon ko bhee isamen shaamil hone ke lie prerit karata hai.

8. Make your content easier to find.

soshal meediya post par apanee saamagree mein keevard jodane se aapako vyaapak darshakon tak pahunchane mein madad mil sakatee hai. isase aapakee saamagree ko dhoondhana aasaan ho jaata hai aur aapake darshak jo khoj rahe hain usake lie yah adhik praasangik ho jaata hai.

9. Adjust your strategy based on data.

jo kaam kar raha hai usake aadhaar par apanee saamagree rananeeti ko niyamit roop se apadet karane se aapakee saamagree ko taaza aur praasangik banae rakhane mein madad milatee hai. yah kisee paudhe ko behatar dhang se badhane mein madad karane ke lie usakee chhantaee karane jaisa hai.

10. Learn from successful brands.

yah dekhane se ki saphal brand saamagree stambhon ka upayog kaise karate hain, aapako behatareen vichaar mil sakate hain. yah parde ke peechhe se yah dekhane jaisa hai ki unakee rananeetiyaan itanee achchhee tarah se kaise kaam karatee hain.

11. Use proven tactics.

any braandon ke lie jo achchha kaam karata hai use apanee rananeeti mein laagoo karane se aapako ek thos aadhaar banaane mein madad milatee hai. doosaron kee sarvottam prathaon se seekhana aapake prayaason ko suvyavasthit kar sakata hai.

saamagree stambh ek majaboot saamagree rananeeti kee kunjee hain. aapake mukhy vishayon ko chunane se lekar unhen apane darshakon ke lie taiyaar karane aur unake prabhaav kee jaanch karane tak, ve ek ekeekrt onalain upasthiti banaane mein madad karate hain aur aapakee saamagree ko aapake aur aapake vyavasaay ke lie adviteey banae rakhate hain.

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