Alert: How SMBs are approaching 2024 mein digital marketing.

digital marketing

is maheene intaro digital marketing. dvaara jaaree ek naee riport (prakateekaran: mainne pahale intaro ke saath kaam kiya tha), “kraantikaaree pahunch: 2024 digital marketing paridrshy jise aap najarandaaj nahin kar sakate,” apane esemabee klaint ke dijital kharch aur maarketing gatividhiyon ke lie vaarshik pals kee jaanch karata hai. soochee.

riport ek vistrt dijital paridrshy ko kavar karatee hai aur isamen unake graahak sarvekshan ke parinaamon ke saath-saath is varsh vipanak ke saamane aane vaalee samasyaon aur lakshyon ko sambodhit karane ke lie antardrshti aur rananeetiyaan shaamil hain. kuchh pramukh kavarej kshetron mein shaamil hain:

  • digital marketing kharch ke rujhaan. 2024 ke lie sheersh dijital maarketing lakshy.
  • saamagree vipanan rujhaan.
  • amazon maarketing mein ubharate rujhaan aur deta.
  • sashulk vigyaapan mein ubharate rujhaan.
  • SEO kshetr mein parivartan. prabhaavashaalee vipanan.
  • veediyo maarketing rananeeti aur rananeeti.

AI report ke kuchh mukhy anshon aur pramukh jaanakaariyon par najar daalen.

Key digital marketing priorities for SMBs in 2024.

pahalee khoj se un logon ko aashchary nahin hona chaahie jo vibhinn udyogon, kshetron, kshetron aur “bee2see” aur “bee2bee” jaise teen-akshar vaale sankshipt shabdon mein digital marketing mein sakriy roop se lage hue hain. 2024 mein dijital maarketar ke dimaag mein sabase mahatvapoorn baat raajasv vrddhi hai, jise 79% uttaradaataon ne sheersh lakshy ke roop mein praathamikata dee hai.

jabaki adhikaansh vipanak ke lie “vikaas” ek nishchit cheez hai, yah abhee bhee kahane laayak hai, agar ise raaste se hata diya jae aur digital marketing rananeetiyon aur gatividhiyon par dhyaan kendrit kiya jae jo vaastav mein ise sanchaalit karate hain. lekin is sarvekshan mein dijital vipanak ke lie, jo vaastav mein maayane rakhata hai vah antim parinaam hai – antim parinaam.

vipanak is varsh vikaas kee talaash mein peechhe nahin hat rahe hain, 46.2% ne kharch badhaane kee yojana banaee hai, shoony pratishat kam karane kee yojana banaee hai aur 53.8% ne vahee rahane kee yojana banaee hai.

The biggest digital marketing pain points for 2024.

revenue growth aur leed janareshan ka maarg baadhaon se bhara hai, aur sarvekshan uttaradaataon ne apanee kaee saamaany aur saajha chunautiyon ko bhee rekhaankit kiya hai.

raajasv ke alaava, sheersh samasya bindu leed janareshan, bajat baadhaen, pratispardha aur badalate elgoridam aur eseeo sarvottam abhyaas the. haalaanki in binduon ko alag-alag uddhrt kiya gaya hai, lekin kaee baar ye aapas mein jude hue hote hain.

pratispardha har jagah bhayankar hai, vipanak kaee alag-alag dijital chainalon par nichalee rekha ka peechha kar rahe hain, aur aisa nahin lagata ki cheejen jald hee kisee bhee samay vyavasthit ho jaengee.

jab pratispardha bhayankar hotee hai, to pratispardhee hone ke lie aksar adhik nivesh kee aavashyakata hotee hai, chaahe vah bhugataan kiya hua meediya ho ya arjit meediya. yah digital marketing aaroaee ko prabhaavee dhang se maapane ke kathin bindu kee or le jaata hai.

bajat kee baadhaen aksar aprabhaavee maap aur traiking pranaaliyon ke kaaran utpann hotee hain. antatah, jo mahatvapoorn hai vah ek vyaapak aur achchhee tarah se kriyaanvitdigital marketing rananeeti aur saamarik yojana hai, chaahe vah ek chainal par dhyaan kendrit kar raha ho ya kaee chainalon par.

7.7% uttaradaataon ne braanding ko ek samasya bataaya. bheed-bhaad vaale aur pratispardhee dijital sthaanon par ek braand banaana is saal chunauteepoorn ho sakata hai, kyonki isamen bahut adhik kaam, bajat aur samay lagata hai. kaee any samasya binduon ke saath, vipanak ke paas is varsh bahut saara kaam hai.

The top digital marketing goals for 2024.

sarvekshan ke “sabase bade lakshy” khand mein, “raajasv vrddhi” 79.5% ke saath soochee mein sheersh par rahee, phir pratyek sahaayak lakshy ke lie thodee giraavat aaee. doosare sthaan par “adhik veb traifik” aur “sairps mein uchch sthiti” (pratyek 38.5%) the.

dilachasp baat yah hai ki jahaan leed jenareshan doosara sabase bada dard bindu (33.3%) tha, vaheen sabase bade lakshy (30.8%) ke lie yah paanchaven sthaan par aaya. kya leed jenaretar haar maan rahe hain? nahin. kareebee pratishat ke saath, aisa prateet hota hai ki ve apanee praathamikataon ke anuroop hain.

is lakshy soochee (33.3%) mein braand jaagarookata aur vichaar netrtv ko pramukhata se dekhana bhee dilachasp hai, khaasakar jab ise raajasv ke roop mein vargeekrt karana aksar mushkil hota hai aur yah utana mushkil bindu nahin tha.

vichaar netrtv ke lie pravesh mein sabase badee baadha vaastav mein sarvottam vichaaron aur antardrshti ka hona hai. aisa karane vaalon ke lie, yah 2024 mein haasil karane vaale sabase aasaan lakshyon mein se ek ho sakata hai.

phir, jab achchhee tarah se kiya jaata hai, to yah adhik traifik, uchch sthiti, adhik vikaas, adhik yogy leed ityaadi ke lakshyon ko poorak aur sanchaalit kar sakata hai.

Content marketing insights.

is adhyayan ka ek aur dilachasp hissa saamagree ke 100,00 se adhik tukadon kee sameeksha thee. apane vishleshan mein, intaro ne paaya ki “sabase adhik saajha kee gaee” saamagree kee ausat shabd sankhya 552 thee, jo pichhale varsh ke 792 shabdon ke vishleshan se kaaphee kam hai.

nihitaarth yah hai ki kam se kam saamaajik sandarbh mein, sandesh bhejana shabdaadambarapoorn hone se adhik mahatvapoorn tha. uchch shabd ganana ke saath eseeo kshetr mein pratispardha karane vaale vipanak ke lie, saamagree ke maadhyam se donon chainalon par jor dene ke lie saamagree rananeeti mein santulan banaaya jaana chaahie.

maarketing prakaashak bhee 2024 mein likhit shabd se pare apanee saamagree mein vividhata laane par vichaar kar rahe hain. is varsh dijital vipanak dvaara upayog kie jaane vaale kuchh sheersh parisampatti prakaaron mein veediyo (upayog karane vaale vipanak ka 41%), podakaast (41%) aur sheersh vividh gatividhi, samaachaar patr (47%) shaamil hain.

About the report.

yah aalekh riport ke keval kuchh binduon ko chhoota hai, jo varsh ke lie digital marketing rananeeti aur drshtikon par rananeetik antardrshti pradaan karata hai.

kya agale saal ka sarvekshan mahatvapoorn badalaav laega, ya cheejen aparivartit rahengee? yah anishchit hai, lekin ek baat spasht hai: dijital paridrshy tejee se vikasit ho raha hai, jo pratispardha ke baavajood vibhinn chainalon mein shuruaatee apanaane vaalon ke lie avasar pradaan kar raha hai.

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