Alert: Embracing the era of video-first marketing: 5 undeniable consumer stats 2024.

video

video

video-pharst maarketing ke yug ko apanaana: 5 nirvivaad upabhokta aankade.

choonki ham ek aise yug mein pravesh kar rahe hain jahaan aaj kee adhikaansh kray shakti ab dijital-deshee peedhiyon ke haathon mein hai, videoab keval aapakee maarketing rananeeti ka ek ghatak nahin hai; yah kendreey stambh hai jisake chaaron or upabhokta judaav ghoomata hai.

video ne upabhoktaon ke jeevan ke taane-baane mein khud ko buna hai, jo unakee seekhane kee praathamikataon, nirnay lene kee prakriyaon aur antatah unake khareedaaree vyavahaar ko prabhaavit karata hai.

vipanak ke lie, raajasv aur judaav badhaane ke lie braandon ko apane darshakon se judane ke lie veediyo-pratham maanasikata mein badalaav karana aavashyak hai. choonki 58% upabhokta khareedaaree sambandhee nirnay lene ke lie utpaad video par nirbhar hain, isalie khareedaaree yaatra mein veediyo ke mahatv ko kam karake nahin aanka ja sakata.

“aaj ke baazaar mein video kee shakti ko kam karake aanka nahin ja sakata – yah vah lens hai jisake maadhyam se upabhokta braandon ko dekhate hain, unaka moolyaankan karate hain aur unase judate hain. vipanak ko is bindu se pahale veediyo ke baare mein sochana chaahie.” – vinsent yaang, seeeeo, phaayaravark.

haal hee mein, video komars ke kshetr mein agranee, phaayaravark ne veediyo-pharst ghatana ko behatar dhang se samajhane ke lie 750 amerikee upabhoktaon ka sarvekshan kiya aur yah bhee bataaya ki vipanak upabhokta praathamikataon mein is pratimaan badalaav ke saath kaise adhik jud sakate hain.

yahaan riport se paanch antardrshtiyaan dee gaee hain jo veediyo-pharst maarketing drshtikon kee aavashyakata par jor detee hain, saath hee aapake braand ko veediyo maarketing tren mein aage badhane mein madad karane ke lie pro tips bhee detee hain:

Video now leads the consumer journey.

62% upabhokta nae utpaadon ke baare mein jaanane ke lie veediyo ko pasand karate hain, vipanak ke lie sandesh spasht hai: veediyo keval ek vikalp nahin hai; yah ek aavashyakata hai. veediyo ko praathamikata adhik gatisheel, aakarshak saamagree praaroopon kee or badalaav ka sanket detee hai jo aadhunik upabhokta kee jarooraton ko poora karate hain.

Pro Tips: apane utpaad kee visheshataon aur laabhon ko pradarshit karane vaale shaikshik veediyo banaakar is pravrtti ka laabh uthaen, yah sunishchit karate hue ki ve aapake sabhee dijital chainalon par aasaanee se pahunch yogy hain.

Product videos are no longer a “nice to have”.

80% se adhik upabhoktaon ka kahana hai ki ve adhik utpaad veediyo chaahate hain, jo braandon ke lie khud ko alag karane aur samrddh, soochanaatmak veediyo saamagree ke maadhyam se graahak khareedaaree anubhav ko behatar banaane ke avasar par prakaash daalate hain.

Pro Tips: apane darshakon ke lie ek vyaapak drshy khareedaaree anubhav sunishchit karate hue, kaise karen aur tyootoriyal se lekar upayogakarta-janit saamagree tak, utpaad-kendrit saamagree kee ek shrrnkhala ko shaamil karane ke lie apanee veediyo laibreree ka vistaar karen.

 Videos shape purchase decisions.

kray nirnayon par veediyo ka prabhaav chaunka dene vaala hai, jab upabhokta veediyo saamagree se judane mein saksham hote hain to khareedaaree kee sambhaavana 51% badh jaatee hai. khareedaaree kee sambhaavana par veediyo ka shaktishaalee prabhaav khareedaaron ko soochit karane, manaane aur parivartit karane mein veediyo kee bhoomika ko rekhaankit karata hai.

Pro Tips:  apane darshakon kee bhaavanaon aur jarooraton se judane ke lie veediyo storeeteling ke maadhyam se apane utpaadon ke baare mein sammohak aakhyaan taiyaar karen, unhen ruchi se lekar khareedaaree tak prabhaavee dhang se maargadarshan karen.

video

Consumers expect more from videos.

40% upabhokta vaiyaktikrt veediyo saamagree pasand karate hain, yah kahana surakshit hai ki vaiyaktikrt khareedaaree anubhavon kee ichchha yahaan banee rahegee. yah pravrtti upabhoktaon kee badhatee apeksha ko darshaatee hai ki braand apane sanchaar aur peshakashon ko vyaktigat graahak praathamikataon ke anuroop banaate hain.

Pro Tips:  khandit aur vaiyaktikrt veediyo abhiyaan banaane ke lie deta enaalitiks ka laabh uthaen jo vibhinn darshak samoohon ke saath mel khaate hain, praasangikata, vaphaadaaree, judaav badhaate hain.

Use videos at key inflection points to drive sales.

braand vebasaiton par veediyo kee upasthiti upabhokta vyavahaar ko mahatvapoorn roop se prabhaavit kar sakatee hai – 40% upabhokta un braand vebasaiton se khareedaaree karane kee adhik sambhaavana rakhate hain jinamen veediyo saamagree shaamil hotee hai.

Pro Tips:  graahak yaatra ko samrddh karane aur roopaantaranon ko protsaahit karane ke lie, utpaad shokes, graahak sameeksha aur parde ke peechhe ke luk sahit vibhinn prakaar kee veediyo saamagree ke saath apane braand kee vebasait ko behatar banaen. upayogakarta-janit saamagree ko protsaahit karana veediyo saamagree ekatr karane aur apane braand ko apane khudara kshetr mein praadhikaaree ke roop mein sthaapit karane ka ek kam laagat vaala tareeka hai.

Video is no longer simply a tactic, it’s a necessity.

ek vipanak ka kaam hamesha darshakon tak pahunchana hai jahaan ve hain aur apane pasandeeda tareekon ke maadhyam se. aaj kee takaneek-premee peedhiyon ke lie, vah tareeka veediyo hai, jo sanchaar, manoranjan aur vaanijy ke lie praathamik praaroop ban gaya hai.

veediyo-pharst drshtikon vartamaan aur bhavishy kee dijital peedhiyon ke saath taalamel banae rakhane ke baare mein hai. upabhoktaon ke saath apana judaav badhaane kee chaahat rakhane vaale vipanak ke lie, veediyo-pratham anivaaryata ko apanaana ek taarkik, deta-samarthit kadam hai.

adhik aankadon, antardrshti aur pro yuktiyon ke lie, phaayaravark ke think veediyo-pharst: braands eebuk ke lie ek naee anivaaryata kee apanee maanaarth prati daunalod karen.

Leave a Reply

Your email address will not be published. Required fields are marked *