Alert: 4 marketing headwinds to watch as election season heats up 2024.

election

jenaretiv eaee aur deepaphek kuchh naee takaneek kee ghantiyaan aur seetee hain jo braandon aur upabhoktaon ke lie election taaja bhram paida karatee hain.

2024 ke amerikee election seezan ke charam par pahunchane mein abhee kuchh maheene baakee hain, lekin prachaar aur bayaanabaajee pahale se hee garm ho rahee hai, kuchh naee takaneekee takaneeken nae vibhaajan ka beejaaropan kar rahee hain. choonki ek vibhaajit raashtr ghareloo star par aur bhee adhik dhruveekrt hone kee or agrasar hai, braandon ke paas neviget karane ke lie kuchh utaar-chadhaav vaale – aur sambhaavit roop se mahange – paanee honge.

maarch kee shuruaat mein prakaashit ek riport mein, phorestar risarch ne vipanak ke lie chaar chunautee vaale kshetron kee pahachaan kee, jo is chunaavee varsh mein badh jaenge: badhatee meediya laagat; braand nishtha ko chunautee dene vaalee raajaneetik nishthaen; raajaneetik aur gair-raajaneetik donon tarah ke vigyaapanon mein krtrim buddhimatta ke lie niyam vikasit karana; aur deepaphek jaisee ubharatee huee takaneek ka upayog.

yah ek braand vipanak ko apanee or aakarshit karane ke lie paryaapt hai. darasal, shodhakarta ne pahale paaya tha ki amerika mein upabhokta-saamana vaale braandon ke 82% vipanan adhikaariyon ne chunaavee varsh ke dauraan vipanan ke baare mein chinta vyakt kee thee. lekin vishleshakon ne chetaavanee dee hai ki khel se baahar baithana na to vyaavahaarik hai aur na hee uchit hai, isalie yahaan aadhunik chunaavee seezan pareekshanon se nipatane ke lie vichaar karane ke lie kuchh yuktiyaan dee gaee hain.

election

Strained media budgets.

adimpacht ke anusaar, kisee election  chakr ke lie vigyaapan laagat ab tak kee sabase mahangee hone kee ummeed hai, jo 2020 kee daud se 13% badh jaegee. varsh ke uttaraardh mein hone vaale raajaneetik abhiyaanon ke alaava, garmiyon ke ant mein peris mein 2024 greeshmakaaleen olampik honge, jo meediya plesament ke lie sheersh dolar kamaenge. haalaanki kuchh vipanak adhik mahangee teesaree aur chauthee timaahee kee yojana bana chuke honge, lekin laagat pahale se hee kaaphee badh rahee hai.

phorestar ke pramukh vishleshak odre chee-reed ne kaha, “vipanak jo olampik ke dauraan maarketing ke baare mein nahin soch rahe honge, ve saal ko aage badhaane kee koshish kar sakate hain, jisase unhen saal ke ant mein thodee kamajoree ka saamana karana padega.” “hamane pahale hee 2024 mein badhatee laagaton se maarketing bajat par dabaav dekha hai.”

prograametik kshetr mein asthirata aur tanaav mahasoos kiya jaega, jahaan lenaden jaldee se kie jaate hain aur prakaashakon ko satyaapit karana mushkil ho sakata hai.

phorestar ke varishth vishleshak mo alleebhaee ne kaha, “ham pa rahe hain ki keval kuchh hajaar surakshit sthaan hain jahaan log khareedaaree kar sakate hain, aur ve sabhee santrpt ho rahe hain.” “har koee ek hee kaaryakram mein ja raha hai, aur ham usake raaste mein sadakon par bheed laga rahe hain.

jaise-jaise raashtrapati pad ke lie prachaar abhiyaan tez ho rahe hain, buddhimaan election vipanak preemiyam sthaanon par jaldee hee achchhe saude karane ke tareekon kee talaash karenge aur vikalp dhoondhenge – jaise ki gair-laabhakaaree prakaashak – jo bina kisee bhaaree keemat ke braand-surakshit hon.

alleebhaee ne kaha, “aise bahut se sthaan hain jo [raajaneetik] vigyaapan ka svaagat nahin kar rahe hain, jo apane svayan ke vigyaapan ke saath kshetr ko chalaane ke lie behatareen sthaan hain.” “aur yah chunaavee mausam ke baad un prakaashak sambandhon ko tikaoo banaane ka ek shaanadaar avasar hai.”

Political allegiances and brand impact.

pichhale kuchh varshon se, aam sahamati yah rahee hai ki upabhokta chaahate hain ki braand saamaajik muddon mein adhik bhaageedaaree nibhaen, khaasakar ve jo unake dil ke kareeb hain. lekin vibhaajit maahaul mein kuchh uddeshy-aadhaarit maarketing par paanee phir gaya hai. bad lait se aage na dekhen, jisane pichhale saal padonnati ke lie traansajendar prabhaavashaalee daayalan mulavenee ko soocheebaddh kiya tha aur sabhee narak toot gae the.

is chunaavee varsh mein, maahaul lagabhag nishchit roop se aur bhee adhik dhruveekrt hoga, jisase braand anishchit honge ki kaise aage badhana hai. phorestar ke shodh ke anusaar, 38% demokret kee tulana mein, 72% ripablikan ne kaha ki ve pasand karate hain ki braand sakriy roop se raajaneeti mein shaamil na hon. isee tarah, 23% ripablikan kee tulana mein, 51% demokrets ne mahasoos kiya ki braandon ko un muddon par bolana chaahie jo unake braand moolyon ke anuroop hon.

in nishkarshon se sanket milata hai ki braandon ko is chunaavee mausam mein khud ko aur apane upabhoktaon ko pahale se behatar jaanane kee aavashyakata hogee. unhen jaanana hoga ki unaka upabhokta aadhaar kis prakaar ke sandesh ko sahan karega, kis kshetr mein aur kin vishayon par unhen bolane kee anumati hogee.

chee-reed ne kaha, “janasaankhyikee se pare apane upabhokta aadhaar ko samajhana is varsh ke lie vaastav mein mahatvapoorn hone vaala hai.” “aakhirakaar, yah mukhy upabhokta aur sanvedanasheelata ke star par aa jaega. kampaniyon ke lie yah jaanana bahut mahatvapoorn hoga ki election  yadi ve kuchh aisa jaaree karate hain jo vivaadaaspad ho sakata hai to usakee sanvedanasheelata kya hai.

chee-reed ke anusaar, ek vipanak aage-peechhe hone se bachane ke lie poore varsh baahar baithana chaahega, lekin yah avyaavahaarik aur anuchit donon hoga. isake bajaay, jhijhakane vaale vipanak ko vyaapak korporet kaaryakramon aur pahalon ke bajaay utpaad laabhon par sandesh bhejane par dhyaan kendrit karane par vichaar karana chaahie.

chee-reed ne kaha, “yah braandon ke lie apane utpaad kee peshakash ke kaaryaatmak pahaluon par dhyaan kendrit karane ka ek avasar hai.” “aisee cheezen jo vaastav mein raajaneetik ladaee mein nahin aatee hain aur unake utpaad kya karate hain isakee kaaryakshamata ke baare mein baat karana adhik mahatvapoorn hai.”

election

Evolving regulations.

ubharatee huee praudyogikee ke saath ek samasya yah hai ki yah itanee tejee se pakad bana sakatee hai ki niyaamak gati banae nahin rakh sakate. aur jab sarakaaren aur nigaraaneekarta itane vibhaajit hain election ki ve kaee pramukh muddon par sahamat nahin ho sakate hain, to jenaretiv eaee aur soshal meediya galat soochana jaise upakaranon ke lie saamanjasyapoorn niyam taiyaar karana ek kathin kaam hai.

parinaamasvaroop, in takaneekon ke lie disha-nirdesh aur pulising ko pletaphaarmon par chhod diya gaya hai, jisase prathaon aur neetiyon ka ek paichavark taiyaar ho gaya hai, jise vipanak apane sir par lapetane kee koshish kar rahe hain.

alleebhaee ne kaha, “yah tejee se badalata maahaul hai aur ham apanee niyaamak ejensiyon ke saath ek pratikriyaasheel sthiti dekh rahe hain, jahaan ve kuchh dekhate hain aur nirnay lete hain ki ve kahaan unake khilaaph ekatarapha kaarravaee karate hain.” “yah kuchh had tak vhek-e-mol jaisa hai, jahaan bahut saare prakaashak apanee neetiyaan bana rahe hain aur jo ho raha hai usake aadhaar par cheejen idhar-udhar sthaanaantarit ho sakatee hain.”

vhaik-e-mol ke kisee bhee gem kee tarah, ekamaatr achook samaadhaan satark rahana aur election is baat par dhyaan dena hai ki niyam kaise badal rahe hain aur ve kisee braand kee maarketing pahal ko kaise prabhaavit kar sakate hain.

Sifting through the fakes.

antim vipareet paristhiti aavashyak roop se raajaneetik chakr tak hee seemit nahin hai, lekin phir bhee tramp banaam biden ke takaraav ke beech nukasaan kaee guna badh sakata hai. pichhalee ubharatee praudyogikiyaan, jaise robokoling aur vigyaapan lakshyeekaran, pichhale election  chakron ke dauraan vikasit hueen, aur yah sochane ka koee kaaran nahin hai ki jo ab ubhar rahee hain – jaise ki deepaphek aur jenaretiv eaee – is chunaavee mausam mein badee bhoomika nahin nibhaengee .

“spoophing aur deepaphek ka khatara, saamaany taur par, pahale se hee badh gaya hai, aur googlai aur fachaibook jaise pletaform vigyaapanadaataon ke lie apane abhiyaanon ke maadhyam se ai-janit vigyaapanon ko aasaanee se phailaane ke lie upakaran bana rahe hain. yah upabhokta vishvaas ke lie ek araajak maahaul bana raha hai, ”chee-reed ne kaha. “aisee kaee sthitiyaan hain jahaan vigyaapanadaata in bure abhinetaon ke saath ghulamil rahe hain.”

phorestar ke anusaar, yah braandon ke lie samay hai, vishesh roop se bade braandon ke lie, jo kisee gahare pharjee vivaad mein ghaseete jaane kee aashanka rakhate hain, baajaar mein apanee pratishtha kee raksha ke lie jaroorat padane par kaarravaee karane ke lie saamaajik shravan aur any sansaadhanon ko badhaane ke lie taiyaar rahana chaahie.

chee-reed ne kaha, “yah peeaar teem ke lie tool ka upayog karake yah nigaraanee karane ka kshan hai ki braand kahaan hai, isake baare mein kahaan baat kee ja rahee hai aur isake saath kahaan judaav hai.” “yah na keval peeaar teem par bharosa karane election ke lie balki kampanee ke bheetar hitadhaarakon kee us teem ko rakhane ke lie, jo gathabandhan kar sakatee hai aur turant nirnay le sakatee hai, us uttaradaayee taask phors ko rakhane ka bhee ek avasar hai.”

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