Web hosting for SEO: yah mahatvapoorn kyon hai? 2024.

Web hosting

badhiya Web hosting aapakee vebasait ko khoj parinaamon mein sheersh par nahin rakhegee, lekin majaboot saio parinaamon ke lie yah ek shart hai.

kya aap apanee Web hosting kee gati badhaane aur samagr pradarshan mein sudhaar karane ka koee aasaan tareeka jaanana chaahate hain?

achchhee hosting mein nivesh karen.

saste Web hosting ka upayog karane ke lie ab kisee bhee kampanee ke lie agyaanata koee bahaana nahin hai.

vebasait ka pradarshan ek mahatvapoorn tatv hai jo aapakee rainking, traifik aur roopaantaran ko behatar banaane mein madad kar sakata hai.

yah maargadarshika vah sab kuchh kavar karegee jo aapako yah samajhane ke lie aavashyak hai ki Web hosting eseeo ke lie kyon mahatvapoorn hai.

What is website hosting.

ek vebasait hosting seva pradaata, ya Web hosting, ek aisee seva hai jo kisee vebasait ko onalain dekhane ke lie aavashyak takaneek pradaan karatee hai.

ek Web hosting  ko apanee vebasait ke hom bes ke roop mein sochen. vebasaiten ya vebapej vishesh kampyootaron par sangraheet hote hain jinhen sarvar kaha jaata hai, aur sarvar ke maadhyam se aapake vebapej kanekt ho jaate hain aur intaranet brauzar tak pahunch jaate hain.

isalie, jab upayogakarta aapakee vebasait dekhana chaahate hain, to unhen bas apane brauzar mein aapakee vebasait ka pata ya domen taip karana hoga.

vebasait banaate samay, kampaniyaan aamataur par dizain, vikaas, dijital maarketing aur eseeo par bahut samay aur sansaadhan nivesh karatee hain.

lekin Web hosting ek aisa kshetr hai jis par baad mein vichaar kiya jaata hai.

yadi aap yah sunishchit karane ke lie nivesh karane ko taiyaar hain ki vebasait achchhee dikhe aur us par traifik aae, to yah bhee sunishchit kyon na karen ki vaastavik vebasait tez, kaaryaatmak aur lacheelee ho?

uchch-gunavatta vaale Web hosting ka upayog any sahaayak laabhon ke saath-saath aapakee roopaantaran daron ko adhikatam kar sakata hai.

How web hosting benefits businesses.

yadi aap apane vyavasaay ke lie ek vebasait chaahate hain to aapako ek Web hosting kee aavashyakata hogee. haalaankiWeb hosting ko aamataur par vyavasaay kee maanasikata ke peechhe chhod diya jaata hai, yah aapakee onalain upasthiti ke lie mahatvapoorn hai.

  • ek vishvasaneey Web hosting aapakee kampanee ko kaee prakaar ke laabh de sakata hai, jaise:
  • behatar sait pradarshan.
  • prabhaavee deta prabandhan.
  • suraksha badhaana. uchch apataim.
  • sankshep mein, ek vishvasaneey Web hosting mein nivesh karana

buddhimaanee hai – aur isase aapake vyavasaay ko badhane mein madad milegee.

Expected features from hosting providers.

Web hosting vyavasaayon ke lie na keval Web hosting sevaen pradaan karate hain. Web hosting kampaniyaan kaee sevaen pradaan karatee hain jo vyavasaay maalikon ke lie pareshaanee mukt anubhav sunishchit karatee hain aur yah sunishchit karatee hain ki unaka ekamaatr dhyaan apane vyavasaay par kharch hone vaale samay aur oorja par hai.

yahaan kuchh visheshataen dee gaee hain jinakee aapako ek achchhe Web hosting pradaata se apeksha karanee chaahie:

  • eemel khaate: hosting pradaataon ko upayogakartaon ko apana svayan ka domen naam banaane kee aavashyakata hogee. domen naam aur eemel khaate pradaan kee jaane vaalee suvidhaon mein se ek honge.
  • efateepee ekses: efateepee aapako sthaaneey kampyootar se veb sarvar par failen apalod karane kee anumati deta hai aapakee vebasait intaranet ke maadhyam se pahunch yogy hogee, is suvidha ka upayog karake failen aapake kampyootar se seedhe sarvar par sthaanaantarit ho jaengee. veb devalapars ke lie efateepee pahunch mahatvapoorn hai.
  • vardapres samarthan: vardapres, jo intaranet par lagabhag aadhee vebasaiton ko shakti pradaan karata hai, aapakee vebasait kee saamagree ko banaane aur prabandhit karane ka ek suvidhaajanak tareeka hai.
  • unnat suraksha: kaee hosting pradaata, jaise wpainginai, ab apanee hosting sevaon ke saath maanaarth ssl pramaanapatr pradaan karate hain.

Most popular web hosts

lokapriy Web hosting kampaniyon mein shaamil hain:

  • shaabaash daidee
  • amezan veb sevaen
  • googal klaud pletaphaarm
  • 1&1 aayanos
  • hostgator
  • bloohost
  • hetzanar onalain
  • dijital mahaasaagar
  • taral veb
  • wp injan

Why web hosting is important for SEO.

jab saio kee baat aatee hai, to googlai apane upayogakartaon ke lie sarvottam sambhav parinaam dene ka prayaas karata hai. isaka matalab hai ki ek majaboot aur vishvasaneey Web hosting aapake eseeo prayaason kee neenv rakhega.

googlai yah sunishchit karane ke lie kaee kaarakon par dhyaan deta hai ki upayogakarta ko apane khoj injan ka upayog karane ke baad sakaaraatmak anubhav mile.

behatar yooeks ke saath tejee se kaam karane vaalee vebasaiton kee rainking mein badhotaree ho sakatee hai.

saio aaj lagabhag sabhee vyavasaayon aur braandon ke lie ek bada phokas hai. har koee chaahata hai ki usakee sait praasangik khoj kveree ke lie googlai ke pahale prshth par soocheebaddh ho.

jo vebasaiten googlai ke pej 1 par raink karane mein viphal rahatee hain, ve sambhavatah nahin milengee. jaisa ki kaha jaata hai, “kisee vebasait ko chhipaane ke lie sabase achchhee jagah googlai ka doosara prshth hai.”

eseeo ke lie Web hosting mahatvapoorn hone ke teen mukhy kaaran hain: gati, suraksha aur sthaan.

Speed

vyaavahaarik drshtikon se dekhen to saio ke lie speed ek atyant mahatvapoorn kaarak hai.

dheeme aur saste Web hosting ke parinaamasvaroop dheemee vebasait banegee. dominoz prabhaav yah hai ki isake parinaamasvaroop kharaab rainking, kam orgenik traifik aur nyoonatam leed honge.

ek achchhe Web hosting mein uchch gati hogee, jisase aapake prshthon ka lod samay kam ho jaega. yah nirdhaarit karate samay ki kisee vebasait ko 2022 mein kitanee tejee se lod hona chaahie,

yah hamesha yathaasambhav tej honee chaahie. mobail speed ke lie aadarsh samay ke lie googlai ka benchamaark do sekand ya usase kam hai.

2022 ke ek adhyayan se pata chala ki mobail-saiton ke lie ausat loding samay lagabhag 4.5 sekand tha. vishleshan kie gae 20% mobail lainding prshthon ke lie, drshy saamagree ko lod hone mein 6.6 sekand se adhik samay laga.

yah maanate hue ki gati raajasv ke baraabar hai, yah abhee bhee bahut dheemee hai.

Tools for Measuring Page Speed.

kya aapako apane pej kee gati maapane kee aavashyakata hai?in sahaayak upakaranon ka upayog karen:

  • googal pej speed inasaits
  • jeeteemetriks
  • peeesadeeaee

Target Metrics for Websites 

kor veb vaitals riport yah darshaatee hai ki aapake vebapej vaastavik duniya ke upayog deta ke aadhaar par kaisa pradarshan karate hain, jise “feeld deta” bhee kaha jaata hai.

kor veb vaitals ke saath, yooaarel pradarshan sthiti, meetrik prakaar aur yooaarel samooh dvaara dikhaaya jaata hai.

kor veb vaitals teen metriks par aadhaarit hai.

elaseepee (sabase bada kantentaphul pent): yah us samay se drshyamaan saamagree ke sabase bade tatv ko prastut karane mein lagane vaale samay ko darshaata hai jab upayogakarta yooaarel ka anurodh karata hai. saamagree ka sabase bada tatv aam taur par ek chhavi ya veediyo, ya bada blok tekst hota hai. yah meetrik mahatvapoorn hai kyonki yah upayogakarta ko soochit karata hai ki url lod ho raha hai.

ephaeedee (pratham inaput vilamb): yah us samay ko dikhaata hai jab upayogakarta link par klik karake vebasait ke saath intaraikt karata hai aur us samay tak jab brauzar kaarravaee par pratikriya karata hai. yah meetrik mahatvapoorn hai kyonki yah tab hota hai jab prshth intaraiktiv ho jaata hai.

seeeles (sanchayee leaut shipht): yah pratyek apratyaashit leaut badalaav ke lie sabhee vyaktigat leaut badalaavon ke kul yog ko maapata hai. yah prshth ke poore jeevanakaal ke dauraan hota hai. maap shoony se lekar kisee bhee sakaaraatmak sankhya tak ho sakata hai, jisaka arth hai ki koee bhee badalaav nahin hoga. baakee sankhyaen darshaatee hain ki leaut kitana badalata hai. yah meetrik mahatvapoorn hai kyonki yadi upayogakarta vebasait ke saath intaraikt karate samay leaut badalaav ka anubhav karata hai to yah ek kharaab upayogakarta anubhav banaata hai.

Security.

aapakee vebasait ke lie ek majaboot suraksha pranaalee ke bina, yah haikars, spaim pej aur nakalee baikalinks jaise haanikaarak muddon se grast ho sakata hai.

ye sabhee cheejen aapakee googlai rainking ko nukasaan pahuncha sakatee hain – aur sambhaavit roop se isake parinaamasvaroop mainyual kaarravaee ho sakatee hai.

aapakee sait ke mailaveyar se sankramit hone ka bhee jokhim hai, jisake parinaamasvaroop sambhaavit roop se aapakee sait ko khoj injan dvaara blaikalist kiya ja sakata hai ya khoj parinaamon mein suraksha chetaavanee dikhaee de sakatee hai

. yadi aap ek majaboot suraksha pranaalee vaale veb host ka upayog nahin karate hain, to yah aapake eseeo prayaason par nakaaraatmak prabhaav daal sakata hai.

ek suvidha jo veb host pradaata pesh kar sakate hain vah ek sikyor soket leyar (esesel) hai. yah ek suraksha pramaanapatr hai jo intaranet kanekshan ko surakshit rakhane ke lie maanak takaneek hai.

majaboot suraksha ka ek aur sakaaraatmak paksh vishvasaneey takaneekee sahaayata aur graahak seva se aata hai. ek kampanee ke roop mein, aap yah sunishchit karana chaahate hain ki aap jis veb host ka upayog kar rahe hain usamen uchch gunavatta vaalee takaneekee sahaayata aur graahak seva ho.

yadi koee cheez bahut dheemee hai ya sait kraish ho jaatee hai, to aap ise tvarit aur kushalataapoorvak hal kar sakate hain. yadi aapakee sait kabhee bhee band ho jaatee hai to ek majaboot takaneek aur graahak sahaayata teem kisee bhee chinta ya ghabaraahat ko kam kar degee.

Location.

aapakee vebasait ke saio mein sthaan ek mahatvapoorn kaarak hai. ishtatam parinaamon kee khoj karate samay khoj injan sthaan-aadhaarit sanketon ko dhyaan mein rakhenge.

vichaar karane yogy kuchh prashn:

  • upayogakarta kahaan hai?
  • vyavasaay kahaan hai?
  • sait kahaan sthit hai?

aapakee vebasait kahaan host kee jaegee, isake lie ye sabhee vyaavahaarik kaaran hain. yah yah nirdhaarit karane mein bhoomika nibhaata hai ki deta ko kitanee door tak yaatra karanee chaahie, aur isakee gati kya hai.

udaaharan ke lie, yadi aapaka vyavasaay sanyukt raajy amerika mein sthit hai, to aap chaahate hain ki aapakee vebasait amerikee deta sentar mein sthit ho. yadi aapakee kampanee yoonaited kingadam mein hai, to aap chaahenge ki sait yooke deta sentar mein ho.

yadi aapaka vyavasaay vishv star par sanchaalit hota hai, to aap ek kantent dileevaree netavark (seedeeen) chaahenge jo duniya bhar mein hab pradaan karata hai, taaki upayogakarta ke sthaan kee paravaah kie bina hosting tez ho.

saste veb host ka upayog karane se sthaaneey deta sentar mein jagah nahin mil sakegee. yah sambhaavit roop se aapakee vebasait par nakaaraatmak prabhaav daal sakata hai, jisamen sait aapake upayogakartaon ke lie kaisa pradarshan karatee hai aur aapakee orgenik khoj rainking bhee shaamil hai.

Which web hosting service should you use?

sabhee hosting pletaform ke apane phaayade hain – lekin spasht roop se kahen to, kuchh vaastav mein badaboodaar hote hain.

to vaastav mein aapako ek vishvasaneey seva kaise chunanee chaahie?

aap nimnalikhit kaarakon ko dekh sakate hain:

  • veb host ke anubhav kee avadhi
  • any graahakon/kampaniyon ke beech pratishtha
  • ek aise veb host kee talaash hai jo esesel jaise suraksha upaay pradaan karata ho

Why WP Engine is (almost always) my recommendation.

hamane vibhinn hosting pletaform par graahakon ke saath kaam kiya hai (aur abhee bhee kaam karate hain).

lekin jab baat aatee hai ki kaun sa sabase achchha hai, to main lagabhag hamesha wp injan ka sujhaav deta hoon.

wp injan ke saath mere anubhav mein:

  • unakee graahak seva avishvasaneey roop se uttaradaayee, sahaayak aur hamesha upalabdh hai.
  • unakee suraksha aur gati kisee se peechhe nahin hai.
  • vebasait band hone kee apratyaashit sthiti mein ve dainik baikap lete hain.

wp injan kee laagat behad uchit hai. shuruaatee paikej (jo adhikaansh vebasait ke lie badhiya hai) keval $23/maah par.

is hosting pletaform kee gati aur pradarshan jabaradast hai aur vaastav mein aapake prayaason mein sahaayata karata hai kyonki aap sait ko mobail-speed aur mukhy veb mahatvapoorn baaton ke lie anukoolit karate hain.

isake alaava, wp injan apane sadasyon ko ek mupht esesel pramaanapatr bhee pradaan karata hai, jo vebasait kee suraksha ko aur bhee badhaata hai aur googlai ke gyaat maanakon ko poora karata hai.

wp injan ke saath kaam karane se mujhe apane saio kaary par dhyaan kendrit karane aur sarvar aur pradarshan sambandhee muddon par kam dhyaan kendrit karane ka mauka mila hai jo kamajor hosting seva se jude ho sakate hain.

Educating your clients/stakeholders on the value of good hosting.

galat veb host chunane se any sabhee nivesh kamajor ho sakate hain.

sahee veb host chunane se aapakee gati, kor veb vaitals aur sthiti mein lagabhag turant sudhaar ho sakata hai.

yadi aapakee vebasait mein kharaab veb hosting hai, to isase aapake eseeo par nakaaraatmak prabhaav padane ka jokhim hai.

aapakee sait daunataim se peedit ho sakatee hai, jo upayogakarta anubhav ke lie utana hee bura hai jitana kisee ke lie ho sakata hai.

yadi veb host dheema hai, to yah adhik sambhaavana hai ki upayogakarta aapaka pej chhod dega aur doosare vikalp par svich kar dega.

lod samay pratishtha ke baraabar hai. aur koee bhee vebasait jise lod hone mein kuchh sekand se adhik samay lagata hai, usake upayogakarta kho jaenge (jisaka arth hai kam roopaantaran aur kam raajasv).

ise aise samajhen: yadi aapane ek naee bentale (naee vebasait) khareedee hai, to aap nahin chaahenge ki usamen kia sol (dheema veb host/sarvar) ka injan ho. (main kia sol chalaata hoon, isalie nishchit roop se koee pareshaanee nahin hai!)

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