Snap teams with IAS for AI-driven brand safety solution 2024.

Snap

yah samaadhaan vigyaapanadaataon ko upayukt saamagree ke pratishat mein Snap paaradarshita pradaan karega jisake viruddh unake vigyaapan pradarshit hote hain aur aane vaale maheenon mein aaenge.

Dive Brief:

  • alag-alag ghoshanaon ke anusaar, Snap ne abhiyaan ke baad braand suraksha riporting samaadhaan vikasit karane ke lie vaishvik meediya maap aur anukoolan manch, inteegral ed sains (aaeeees) ke saath milakar kaam kiya hai.
  • yah samaadhaan vigyaapanadaataon ko unake vigyaapanon mein pradarshit hone vaalee surakshit aur upayukt saamagree ke pratishat mein paaradarshita pradaan karane ke lie aaeeees ke eaee-sanchaalit kul meediya gunavatta braand suraksha aur upayuktata maapan utpaad ka laabh uthaata hai. yah suvidha aane vaale maheenon mein upalabdh hogee.
  • Snap ne atirikt roop se pree-abhiyaan star par ek pratham-paksh tool kee ghoshana kee, jo vigyaapanadaataon ko yah sunishchit karane mein madad karane ke lie dizain kiya gaya hai ki unake vigyaapan ishtatam saamagree ke saath dikhae jaen, vishesh roop se krietar mid-rol vigyaapanon ke lie. snaip kee ghoshanaen tab aaee hain jab pletaform apane vigyaapanadaata avasaron ka vistaar karana jaaree rakh raha hai.

Snap

Dive Insight: 

Snap svayan ko any soshal meediya pletaform se door karane kee apanee khoj jaaree rakhe hue hai, pahale ek vigyaapan abhiyaan ke saath, jisamen isakee pahalee supar baul upasthiti shaamil thee, jisamen ghoshana kee gaee thee ki duniya ko “kam soshal meediya” kee aavashyakata hai.

adhik snaipachait, aur ab vigyaapanadaataon ke daave ke maadhyam se ki jab braand suraksha kee baat aatee hai to usake pletaphorm par bharosa kiya ja sakata hai. jis saamagree ke viruddh vigyaapan chalae jaate hain, vah vipanak ke lie nirantar chinta ka vishay raha hai, visheshakar isalie kyonki kharaab saamagree usake padosee suvichaarit vigyaapanon par nakaaraatmak prabhaav daalatee hai.

saath mein, Snap aur aaeeees ek riporting samaadhaan vikasit karane ke lie baad ke eaee-sanchaalit braand suraksha utpaad ka laabh uthaenge, jo vigyaapanadaataon ko unake vigyaapanon ke khilaaph surakshit aur upayukt saamagree ke pratishat mein paaradarshita pradaan karega. yah tool global elaayans phor risponsibal meediya se juda hoga aur isaka uddeshy vigyaapanadaataon ko teesare paksh ke satyaapan ka laabh dena hai.

pres vivaran mein aaeeees kee seeeeo lisa utzashnaidar ne kaha, “ham snaipachait par apane vyavasaayon ko surakshit rakhane aur badhaane ke lie vipanak ke lie sarvashreshth-in-klaas maap samaadhaan pradaan karane ke lie Snap ke saath saajhedaaree karane ke lie utsaahit hain.”

“Snap ek preemiyam aur surakshit saamagree paaristhitikee tantr mein vigyaapan peshakash vikasit karane par kendrit hai, aur hamaaree saajhedaaree vigyaapanadaataon ko snaipachait par apane nivesh ko adhikatam karane ke lie kaarravaee yogy deta degee.”

apanee ghoshana ke saath, Snap ne yah bhee khulaasa kiya ki usane haal hee mein apane spotalait aur krietar storeez sahit apanee saarvajanik saamagree kee vigyaapanadaata upayuktata par ek maap namoona adhyayan karane ke lie aaeeees ke saath kaam kiya hai. aaeeees ne paaya ki snaipachait par spotalait aur krietar donon saamagree 99% braand surakshit hai.

Snap aur aaeeees ke saath prayaas donon ke beech ek vistaarit saajhedaaree ka prateek hai. aaeeees vartamaan mein snaipachait braand suraksha gathabandhan ke sadasy ke roop mein kaary karata hai aur kampanee ke saath usakee maujooda saajhedaaree hai jo in-aip foto aur veediyo kee adhik paaradarshita aur meediya gunavatta maapan par kendrit hai.

Snap

apane aaeeees braand suraksha samaadhaan mein shaamil hote hue, Snap ne ek pratham-paksh tool ka bhee anaavaran kiya jo vigyaapanadaataon ko yah sunishchit karane kee anumati deta hai ki unake vigyaapan Snap par sabase preemiyar saamagree ke saath dikhae jaen, vishesh roop se krietar mid-rol vigyaapanon ke lie.

braand suraksha upakaran vigyaapanadaataon ko ek filtar ke maadhyam se suraksha kee ek aur parat jodane ka vikalp dega, jo chaaloo hone par, yah sunishchit karata hai ki vigyaapan atirikt braand suraksha modareshan filtar se gujarane vaalee saamagree ke paas dikhaee den.

snaip aane vaale maheenon mein abhiyaan-poorv samaadhaan ko aur behatar banaane kee yojana bana raha hai aur is varsh ke ant mein atirikt paaradarshita pradaan karane ka iraada rakhata hai. yah kadam tab aaya hai jab snaip atirikt vigyaapanadaataon ke avasaron ko badhaana jaaree rakh raha hai.

isane haal hee mein manoranjan vipanak ko snaipachait abhiyaanon dvaara utpann darshak roopaantaranon ko behatar dhang se traik karane kee anumati dene ke lie saamba teevee ko apana pasandeeda maap bhaageedaar naamit kiya hai.

pichhalee sharad rtu mein, kampanee ne vigyaapan samaadhaanon ka ek naya soot lonch kiya, jise krietar kolaib abhiyaan kaha jaata hai, jise braandon ke lie apane nirmaata samudaay ke saath kaam karana aasaan banaane ke lie dizain kiya gaya hai. isake atirikt, snaip ne pichhale saal apana krietar storeez plesament lonch kiya tha.

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