alert How social media: laiv streeming, veediyo ne braandon ko mahaamaaree mein tike rahane mein madad kee 2024.

social media

saadiyon, kurtiyon aur kapadon ke any tukadon se lekar saamaan social media, ghar kee sajaavat ke saamaan aur yahaan tak ​​ki kitaaben tak – veediyo ko achchha aakarshan milata hai, jisase logon ko stor par jaane aur unhen khareedane ke bajaay ek utpaad ka chayan karane kee anumati milatee hai.

yah social media nahin hai ki mahaamaaree ne jindagiyon ko ast-vyast kar diya hai, jisase kaee logon ko sudhaar karane ke lie majaboor hona pada hai. pichhale dedh saal mein jeevanayaapan ke saadhan ke taur par logon ne soshal meediya ka rukh kiya hai. isane unhen pichhale kaee maheenon mein phailee sabhee araajakata ke beech saamaany sthiti ka ek sootr khojane kee anumati dee hai.

is arth mein, soshal meediya ek varadaan raha hai: logon ko onalain kovid raahat sahaayata paane se lekar, saamagree rachanaakaaron tak, jo pletaform ka upayog karake praasangik bane hue hain. vaastav mein, duniya ke vibhinn hisson se bhee kaee rujhaan saamane aae hain – delagona kophee, ajeeb bhojan aur aabhaasee tithiyon se pare.

k pravrtti jisake baare mein ham vishesh roop se baat kar rahe hain vah hai kapade kee dukaanon aur buteek dvaara phesabuk aur instaagraam laivs ke maadhyam se sambhaavit khareedaaron ke saath vaastavik samay mein baatacheet karake apane utpaadon ko onalain bechana.

yadi aap ek soshal meediya upayogakarta hain, to aapane ye veediyo jaroor dekhe honge. ek prastutakarta skreen par aata hai, phir utpaad pesh karane se pahale dhairyapoorvak darshakon (jo unake prshth ka social media karate hain) ke shaamil hone kee prateeksha karata hai.

saadiyon, kurtiyon aur kapadon ke any tukadon se lekar saamaan, ghar kee sajaavat ke saamaan aur yahaan tak ​​ki kitaabon tak – veediyo ko achchha aakarshan aur intaraikshan milata hai, jisase logon kee ruchi badhatee hai aur unhen ek khidakee milatee hai jisase ve kisee utpaad ko dekh aur chun sakate hain, jaisa ki vaastav mein hota hai. dukaan par jaana aur unhen khareedana.

is tarah ke veediyo achaanak itanee tejee se badhane ka kaaran kya hai, aur kya yah kisee prakaar ka social media modal hai? isase bhee mahatvapoorn baat yah hai ki kya yah achchhee bikree la raha hai? adhik jaanane ke lie hamane kuchh udyamiyon aur maalikon se sampark kiya.

koyambatoor sthit nirjeree phaishan ke maalik vichitr ne is aautalet ko bataaya ki yah “ek naee tarah kee cheez hai jo mahaamaaree ke dauraan saamane aaee hai”. “hamaare paas ek vyakti hai jo hamaare pej ke lie prachaar karata hai [in veediyo ke roop mein]. hamaara moolatah ek sari braand hai aur hamaare paas naram/shuddh resham saadiyon aur bhaaraheen kaanjeevaram resham saadiyon ke apane karaghe hain. ham pooree duniya mein bikree karate hain. yah pletaform hamen videshon mein bhee logon se judane kee anumati deta hai. yahee mukhy kaaran hai [ham aisa kyon kar rahe hain].”

vichitra ke lie, soshal meediya kshetr mein kadam rakhana ek nirnay tha jo unhonne tab liya jab mahaamaaree aaee aur log apane gharon tak hee seemit the. “shuruaat mein, mainne kuchh sadasyon vaale ek vhaatsep grup par apana vyavasaay chalaaya.”

lekin jab usane ek saathee udyamee ke saath laiv kiya aur use achchhe vyooj mile, to usane apana khud ka stor kholane aur in soshal meediya gatividhiyon ko aur adhik karane ka phaisala kiya. vichitra ne kaha, “videshon mein rahane vaale log, jinake paas apane svayan ke buteek hain, unhonne hamaare jeevan ko dekha hai aur hamaare saath jude hain, aur isase hamen vyavasaay mila hai.” unhonne kaha ki vah ise jaaree rakhane ka iraada rakhatee hain, aur adhik judaav kee ummeed karatee hain.

inamen se adhikaansh braand aur vyavasaay, laiv hone se pahale, anuyaayiyon ko vhaatsep grup, instaagraam aur phesabuk par bataate hain. kabhee-kabhee, yah ek aniyojit laiv satr bhee hota hai.

kolakaata sthit mahilaon ke kapadon kee dukaan shree kalekshan kee debajaanee sarakaar ne kaha ki jab unhonne apanee naukaree kho dee to unhonne apana vyavasaay shuroo kiya. is pravrtti ko “mahaamaaree modal” kahate hue, sarakaar ne ek teleephonik baatacheet ke dauraan kaha: “mahaamaaree ne kaee logon ko berojagaar kar diya, jinamen main bhee shaamil hoon. is tarah, yah har kisee ke lie phaayade kee sthiti rahee hai, khaasakar grhiniyon ke lie jinake paas ab ek aisa manch hai jo unhen aage badhane mein madad kar sakata hai.

unake anusaar, ubharate vyavasaayon ke lie soshal meediya sabase achchha manch hai. unaka apana stor ek saal se thoda adhik puraana hai aur vah ise apane pati ke saath chalaatee hain. “graahak se seedha sampark hota hai. jab se mainne laiv karana shuroo kiya hai, bikree badh gaee hai. pahale lokadaun ke baad, log dijital ho gae hain aur ise isee tarah pasand karate hain.

sarakaar kee dukaan sari, gahane aadi bechatee hai, aur vah jyaadaatar khud hee rahatee hai. haalaanki yah samajha gaya hai ki soshal meediya intaraikshan ubharate vyavasaayon ke lie ek bada protsaahan raha hai, isane un vyavasaayon ko bhee aage badhaaya hai jo pahale se hee achchhee tarah se sthaapit the. unamen se ek kolakaata sthit kapade kee dukaan ethanik buteek hai.

isake maalik, gaargee sonakar ne indianaixpraiss.chom ko bataaya ki ve mahaamaaree se pahale bhee is tarah ke laiv seshan karate rahe hain, lekin lokadaun ke baad, yah unake lie graahakon tak pahunchane ka ekamaatr tareeka tha – isalie unhonne ise aur adhik karana shuroo kar diya.

“social media graahakon kee baatacheet badhee aur utpaadon ke lie unakee maang bhee badhee, kyonki koee any chainal khula nahin tha. pahale, log vyaktigat roop se dukaan par jaakar utpaad ko haath mein pakadakar usakee gunavatta ka aakalan karana chaahate the. lekin ab, ve rojamarra kee ghareloo vastuon sahit har cheej onalain khareedate hain. hamaare utpaadon kee bahut maang hai; log mujhase unhen saadiyaan bhejane ke lie kahate hain aur ve ghar baithe hee gunavatta kee jaanch kar lete hain, unhonne kaha.

sonakar – jo svayan laiv satr aayojit karatee hain – ne kaha ki unake bangaal sari sangrah ka 60 pratishat khareedaar duniya ke vibhinn hisson se hain.

paridhaan se pare

lekin, in veediyo aur soshal meediya intaraikshan mein keval kapadon kee vastuen hee nahin, balki kaee cheejen shaamil hain.

smaarika pablishars ke nideshak bharat sharma ne is pravrtti par jor dete hue kaha, “shaikshanik sudhaaron ke baare mein jaagarookata aur maulik shiksha ke mahatv ko phailaane ke ek satat bhaag ke roop mein, hamane kaee kaaryashaalaen onalain aayojit kee hain, jinamen maata-pita ke lie vibhinn instaagraam aur phesabuk laiv streem shaamil hain. , chhaatr aur shikshak.

unake anusaar, braand ” social media kee vismayakaaree pahunch” ko samajhata aur jaanata hai. “aise star par pahunchana jahaan maata-pita aur shikshak na keval ek chhote bachche kee shiksha mein samasyaon ke samaadhaan pradaan karane ke lie aapakee or dekhate hain, balki unakee sangyaanaatmak kshamataon ko kholane ke lie sakriy roop se nae aur behatar tareeke khojane ke lie bhee aapakee or dekhate hain, yah hamesha ek sukhad anubhav hota hai. social media jab mahaamaaree aaee, to yah anubhav vaastav mein shiksha ko usake sabase maulik roop mein vitarit karane ka ekamaatr srot ban gaya: vichaar. aur social media par sabhee pletaphaarmon par 20 hajaar se adhik pholoars ke saath, smaarika pablishars ne prachur maatra mein vichaar aur shiksha pradaan kee hai, ”sharma ne kaha.

jabaki ham aane vaale varsh mein aur adhik rujhaanon kee aasha karate hain, yah pata lagaana dilachasp hoga ki kya ye aabhaasee vyastataen khatm hone se pahale kuchh aur samay tak jaaree rahatee hain, jo ki sambhav nahin lagatee hai.Community-verified icon

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