Global social media upayoga kartaon ne 5 biliyan meel ka patthar paar kiya 2024.

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Global social meediya upayogakartaon ne 5 arab ka aankada paar kar liya hai.

saamaajik netrtv vaalee rachanaatmak ejensee vee aar social aur saamaajik aur meediya intelijens ke visheshagy meltavaatar ne duniya bhar mein social meediya aur dijital rujhaanon par apanee naveenatam vaarshik riport dijital 2024 jaaree kee hai.

dijital meel ke patthar ke lie ek bampar varsh mein, dijital 2024 dikhaata hai ki sakriy social meediya upayogakarta kee pahachaan* 5 biliyan ka aankada (5.04 biliyan) paar kar gaee hai, jo duniya kee aabaadee ke 62.3% ke baraabar hai. pichhale varsh kee tulana mein vaishvik kul mein 266 miliyan kee vrddhi huee – 5.6% kee vaarshik vrddhi.

saamaany social meediya upayogakarta ab apanee pasand ke social pletaphorm par prati din 2 ghante aur 23 minat bitaata hai, aur har maheene 6.7 pletaphorm ka upayog karata hai. vishv star par kisee bhee soshal pletaphorm par tikatok ka prati endroid upayogakarta ausat samay sabase adhik hai, jo prati maah 34 ghante ka prabhaavashaalee samay hai – jo pletaphorm ka upayog karane par prati din ek ghante se adhik ke baraabar hai.

doosare sthaan par youtubai hai, jisake endroid aip par ausat upayogakarta prati maah keval 28 ghante se adhik kharch karata hai.

duniya ke pasandeeda social pletaphorm ke maamale mein instaagraam ne pichhale saal ke vijeta vhaatsep se taaj chheen liya hai. dijital 2024 se pata chalata hai ki 16 se 64 varsh kee aayu ke beech ke 16.5% intaranet upayogakarta instaagraam ko apana sabase pasandeeda pletaphorm maanate hain, 16.1% ke saath vhaatsep doosare sthaan par hai.

dijital 2024 ek 550+ pej kee riport hai jo social meediya se lekar smaart divais, geming se lekar soshal komars tak poore onalain ikosistam ke deta binduon ko kavar karatee hai.

riport kee any mukhy baaton mein shaamil hain:

  • saamaany intaranet upayogakarta ab har din 6 ghante aur 40 minat onalain bitaata hai – jisamen prati din 3 minat ya saal-dar-saal 1% kee badhotaree hotee hai.
  • phesabuk – jo 4 pharavaree ko apana 20vaan janmadin mana raha hai – ne pichhale 12 maheenon mein apanee vaishvik vigyaapan pahunch mein 200 miliyan se adhik kee vrddhi kee hai, jisase saal-dar-saal 10.5% kee vrddhi huee hai.
  • linkdin, snaipachait, veechait aur pinaterest sabhee ne saal-dar-saal majaboot upayogakarta vrddhi darj kee.Community-verified icon
  • dijital vigyaapan kharch mein saal-dar-saal 10% kee vrddhi huee, 2023 mein dijital vigyaapanon par lagabhag $720 biliyan kharch hue. saamaajik vigyaapan kharch 9.3% badhakar $207 biliyan amerikee dolar ho gaya, aur prabhaavashaalee gatividhiyon mein nivesh 17% badh gaya.
  • saamaany intaranet upayogakarta ab pichhale saal kee tulana mein teevee saamagree dekhane mein pratidin 17 minat kam kharch karata hai – saal-dar-saal 8.2% kee giraavat.
  • tikatok haishataig ke ek samrddh vishleshan mein, dijital 2024 kee riport hai ki #fyp (aapake pej ke lie) ke saath taig kie gae tikatok ne kul 55½ triliyan vyooj arjit kie hain – jisase yah pletaphorm ka sheersh haishataig ban gaya hai.

ant mein, intaranet ke lie antim ladaee mein – kutte banaam billiyaan – kutton ne sarvochch shaasan kiya, kutte-taig kee gaee saamagree ne instaagraam (376 miliyan post banaam 290 miliyan) aur tikatok (575 biliyan vyoo banaam 502 biliyan) donon mein billiyon ko peechhe chhod diya.

vee aar soshal ke sah-sansthaapak aur samooh mukhy kaaryakaaree naathan maikadonalds ne kaha: “jis tarah se ham ek-doosare se judate hain, samudaayon ke nirmaan se lekar khareedaaree par shodh karane aur beech mein sab kuchh karane mein soshal meediya ek mahatvapoorn hissa bana hua hai.

tikatok kee nirantar lokapriyata ne logon ke onalain vyavahaar karane ke tareeke ko badal diya hai – saamaajik vah jagah nahin hai jahaan prasaaran drshtikon braandon ke lie kaam karata hai, aur saamaajik roop se pahale sochane ka mahatv kabhee bhee adhik mahatvapoorn nahin raha hai.

kaee saamaajik pletaphaarmon par majaboot vrddhi dekhana utsaahajanak hai, pratyek kuchh alag peshakash kar raha hai, chaahe vah social komars ke lie pinaterest ho ya samudaayon se judane ke lie phesabuk ho.

vipanak ke lie, pletaform kee baareekiyon ko samajhana – aur saanskrtik roop se praasangik tareekon se judane ke lie social meediya ka upayog kaise karen – pahale se kaheen adhik mahatvapoorn hoga.

meltavaatar ke mukhy rananeeti adhikaaree elekjendra saab bajartanas ne kaha: “jaisa ki social meediya paanch arab se adhik upayogakartaon ke saath apane agale adhyaay mein pravesh kar raha hai, upayog ke paitarn, judaav aur ubharate rujhaanon ko samajhana sabhee onalain chaitars ke beech braandon ko apanee anoothee aavaaj dhoondhane mein madad karane ke lie mahatvapoorn hai.”

tikatok ka uday, instaagraam kee pasandeeda sthiti aur linkdin jaise peshevar netavarking pletaphorm kee vrddhi ke saath, badalatee praathamikataon kee ek tasveer pesh karata hai.

itane saare pletaform vikalpon ke saath, braandon ko vaastav mein yah samajhane kee zaroorat hai ki unake lakshit darshak jaanakaaree ke lie kahaan ja rahe hain – aur sammohak aakhyaanon ko aakaar den jo unhen adviteey sateekata aur praamaanikata ke saath sanlagn karen.

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