Dark Patterns regulation guidelines — how it brings dishonest online market practices to light 2024.

Dark

Dark paitarn viniyaman dishaanirdesh – yah kaise beeemaan onalain baajaar prathaon ko prakaash mein laata hai.

Dark paitarn onalain sevaon jaise vebasaiton ya eplikeshan dvaara upayog kie jaane vaale bhraamak upayogakarta intarafes dizain ko sandarbhit karata hai taaki upayogakartaon ko aise nirnay lene ke lie prabhaavit kiya ja sake jo ve anyatha nahin kar sakate the.

ye bhraamak rananeetiyaan vyaapak hain, jo lokapriy samaachaar vebasaiton se lekar aapake pasandeeda bhojan vitaran eplikeshan tak phailee huee hain. uparokt mudde ke javaab mein, upabhokta maamalon ke vibhaag ne upabhokta sanrakshan adhiniyam, 2019 kee dhaara 18 (“dishaanirdesh”) ke tahat Dark paitarn kee rokathaam aur viniyaman ke lie dishaanirdesh pesh kie.

unaka praathamik uddeshy beeemaanee prathaon par ankush lagaana aur onalain baazaar mein paaradarshita ko badhaava dena hai. yah ek mahatvapoorn aur saraahaneey pragati hai, yah dekhate hue ki bhaarateey kaanoonee dhaancha ab tak andhere paitarn par kaaphee had tak chup tha.

dishaanirdesh Dark paitarn ko “kisee bhee pletaphorm par yooaee/yooeks (yoojar intaraphes/yoojar eksapeeriyans) intaraikshan ka upayog karane vaale kisee bhee abhyaas ya bhraamak dijain paitarn” ke roop mein paribhaashit karate hain; upayogakartaon ko kuchh aisa karane ke lie gumaraah karane ya baragalaane ke lie dizain kiya gaya hai jo mool roop se unaka iraada nahin tha ya karana nahin chaahate the;

upabhokta kee svaayattata, nirnay lene ya pasand ko nasht ya kharaab karake; yah bhraamak vigyaapan ya anuchit vyaapaar vyavahaar ya upabhokta adhikaaron ka ullanghan hai.” ye dishaanirdesh

(i) bhaarat mein saamaan ya sevaen pradaan karane vaale sabhee pletaphaarmon par laagoo hote hain;

(ii) vigyaapanadaataon ke lie; aur

(iii) vikretaon ko; aur pletaform sahit kisee bhee vyakti dvaara Dark paitarn mein sanlagn hone par rok lagaen. Dark paitarn maanaveey soch se prabhaavit hote hain aur jaanaboojhakar aapako aisee jagah par klik karane ke lie dizain kie jaate hain jahaan aap nahin chaahate hain ya kisee aisee cheez ke lie aapase sahamat hote hain jo aap nahin chaahate hain.

dishaanirdeshon ke tahat, 13 (terah) bhraamak paitarn ko pratibandhit ke roop mein rekhaankit kiya gaya hai. sabase aam paitarn mein shaamil hain:

Dark

False Urgency:

yah Dark paitarn upayogakarta ko yah vishvaas dilaane ke lie gumaraah karane ke kaary ko sandarbhit karata hai ki unhen jaldee se kaary karane aur khareedaaree karane ke lie raajee karane kee taatkaalikata ya kamee kee jhoothee bhaavana hai, udaaharan ke lie. upayogakarta ke nirnay ko prabhaavit karane ke lie kisee utpaad ya seva kee jhoothee lokapriyata dikhaana.

kaee baar, jab upayogakarta apane kaart mein utpaad jod rahe hote hain, to turant ek pop-ap aata hai, jisamen likha hota hai, “keval kuchh aaitam bache hain”, jabaki vaastav mein utpaad haphton ke baad bhee stok mein rahata hai (kabhee-kabhee kam keematon par bhee!) ).

Basket Sneaking: 

yah Dark paitarn upayogakarta kee sahamati ke bina ek pletaform par chekaut prakriya ke dauraan utpaadon, sevaon, dharmaarth yogadaan ya daan jaisee atirikt vastuon ko svachaalit roop se jodane ka kaary hai, jisake parinaamasvaroop upayogakarta dvaara dey kul raashi mein apratyaashit vrddhi hotee hai.

sabase aam udaaharan rupaye hai. 1/- daan, jo chek aaut ke dauraan svachaalit roop se joda jaata hai aur aamataur par graahakon kee najaron mein nahin aata hai (yah dekhate hue ki kaart mein kiya gaya yogadaan lagabhag nagany hai).

Forced Action:

yah Dark paitarn upayogakarta ko atirikt aaitam khareedane, asambandhit sevaon kee sadasyata lene, ya praarambhik vaanchhit utpaad ya seva tak pahunchane ya khareedane ke lie vyaktigat jaanakaaree saajha karane ke lie majaboor karane ko sandarbhit karata hai. jabaran kaarravaee ka ek bahut hee saamaany udaaharan, geted vebasaiten hain.

aisee kaee vebasaiten/eplikeshan hain jo upayogakartaon ko sain ap karane ke baad hee jaanakaaree/deta tak pahunchane kee anumati detee hain. ye lakshit vigyaapanon aadi ke lie vyaktigat deta ekatr karane ka ek saadhan hain.

Subscription traps:

ise “roch motal” ke roop mein bhee jaana jaata hai, yah paitarn upayogakartaon ke lie sadasyata radd karana kathin ya asambhav bana deta hai, jaise ki unhen graahak seva nambar par kol karane ya menoo ke jatil chakravyooh ke maadhyam se neviget karane kee aavashyakata hotee hai.

aise kaee eplikeshan hain, jo seedhe-seedhe khaate ko band karane ya dee-ektivet karane ka vikalp nahin dikhaate hain. aise baajaar mein jahaan pratyek upayogakarta takaneek premee nahin hai ya usake paas apane khaate ko nishkriy karane ke lie kaee charanon se gujarane ka dhairy nahin hai, aise upayogakartaon ke khaate sakriy rahate hain, jisase unake vyaktigat deta tak nirantar pahunch milatee hai.

Punishment for engaging in Dark Patterns.

dishaanirdeshon ko shaamil karane ke baad, upabhokta sanrakshan adhiniyam mein ek anulagnak shaamil kiya gaya hai, jisaka naam hai anulagnak 1, jisake tahat aaj tak riport kee gaee Dark paitarn prathaon ke lie dand aur dand nirdhaarit kie gae hain.

ukt dishaanirdesh nae shaamil kie gae hain aur isalie, prakrti mein keval saanketik hain aur bhavishy mein onalain egreegetars aur vigyaapanadaataon dvaara taiyaar kee ja sakane vaalee sabhee Dark paitarn prathaon kee ek vistrt soochee kee parikalpana nahin karate hain.

Dark

maujooda vyavastha ke tahat, kisee bhee gair-anupaalan par Dark paitarn upayogakartaon ko dand diya ja sakata hai, jaise 6 maheene tak kee kaid ya ₹20 laakh tak ka jurmaana, ya donon.

yah Dark paitarn dvaara prasaarit jhoothe, bhraamak aur gumaraah karane vaale vigyaapanon ke lie upabhokta sanrakshan adhiniyam, 2019 ke tahat nirdhaarit pahale se maujood dandon ke atirikt hai, jisamen 2 saal tak kee kaid aur ₹ 10 laakh tak ka jurmaana ho sakata hai.

ukt dandon kee kathorata Dark paitarn upayogakartaon ke lie kaee guna badh jaatee hai, jinhen baar-baar aparaadhee ke roop mein pahachaana jaata hai.

bhavishy mein nae Dark paitarn prathaon ke vidroh kee aashanka ko dekhate hue, ukt dishaanirdeshon se upabhoktaon, naagarik samaaj aur baajaar ke khilaadiyon ko sansthaagat aur svachaalit pheedabaik tantr ke maadhyam se Dark paitarn ke nae udaaharanon kee riport karane ke lie sashakt banaakar aisee bhavishy kee prathaon ko kam karane kee ummeed hai.

upabhokta maamale vibhaag. moolyaankan ke baad vibhaag ise adhisoochit kar sakata hai aur ukt dishaanirdeshon ke anubandh 1 mein shaamil kar sakata hai. yah drshtikon upabhokta maamalon ke vibhaag dvaara aavashyak proktaring ke saath udyog sv-niyaman ko protsaahit karane ka prayaas karata hai aur antatah onalain upabhokta sanrakshan ko badhaava dena hai.

intaranet dhyaan aakarshit karane vaalee saamagree se bhara pada hai, lekin bharosemand saamagree aur sadasyata jaal jaisee jod-tod rananeeti ke beech antar hai. 2011 ke soochana praudyogikee niyam aur 2023 ke dijital vyaktigat deta sanrakshan adhiniyam jaise kaanoon sanvedanasheel vyaktigat deta ekatr karane se pahale soochit sahamati praapt karane ko praathamikata dete hain.

deta ke aise anuchit sangrah ko kam karane ke lie, soochana praudyogikee (uchit suraksha prathaon aur prakriyaon aur sanvedanasheel vyaktigat deta ya soochana) niyam, 2011 jaise kaanoon banae gae hain jo vishesh roop se upayogakarta ke sanvedanasheel vyaktigat deta ko ekatr karane se pahale usakee soochit sahamati kee aavashyakata ko anivaary karate hain.

isee tarah, nav adhiniyamit dijital vyaktigat deta sanrakshan adhiniyam, 2023 aise deta ko sansaadhit karane se pahale deta prinsipal se spasht sahamati praapt karane ko mahatv deta hai. antarnihit ya opt-aaut sahamati jisamen spasht, sakaaraatmak aur sakaaraatmak kaarravaee ka abhaav hai, in niyamon ke tahat vaidh nahin maanee jaatee hai.

upayogakarta kee svatantr aur soochit sahamati ko praathamikata dene kee vaishvik pravrtti duniya bhar mein deta sanrakshan kaanoonon mein spasht hai. udaaharan ke lie, amerika mein, kailiphorniya upabhokta gopaneeyata adhikaar adhiniyam, 2020, aur kailiphorniya upabhokta gopaneeyata adhiniyam, 2018 aur yooropeey sangh mein, saamaany deta sanrakshan adhiniyam.

dijital seva adhiniyam, dijital baajaar adhiniyam, aur jaise kaanoon anuchit vaanijyik vyavahaar nirdesh andhere paitarn ko pahachaanate hain aur unake maadhyam se praapt sahamati ko amaany karake unake upayog ko hatotsaahit karate hain, jo badale mein, onalain aisee herapher rananeeti ke khilaaph suraksha pradaan karata hai.

vishesh roop se, phraanseesee deta sanrakshan adhiniyam ke parinaamasvaroop vaiyaktikrt vigyaapan seting ko poorv sahamati ke bina difolt ke roop mein laagoo karane ke lie applai par €8 miliyan ka jurmaana lagaaya gaya, jisase kaee charanon ke maadhyam se seting ko badalana chunauteepoorn ho gaya.

ee-komars diggaj ke onalain pletaphorm par daark paitarn ka ek aur udaaharan dekha gaya hai, jisase upayogakarta ke lie apana akaunt ek baar banaane ke baad use band karana chunauteepoorn ho jaata hai, jisase ek khataranaak jaal taiyaar ho jaata hai.

nishkarshatah, 2023 mein dijital vyaktigat deta sanrakshan adhiniyam ke adhiniyaman ke baavajood, daark paitarn ke khilaaph suraksha mein abhee bhee ek ullekhaneey antar hai.

adhiniyam seedhe taur par daark paitarn oparetaron dvaara upayog kie jaane vaale intaraphes ya dizain ko sambodhit nahin karata hai, jo aksar rachanaatmak svatantrata ke bahaane upayogakarta anubhav mein herapher karate hain. nateejatan, aise dizain bhraamak vigyaapan ya vyaktigat deta choree ke tahat vargeekaran se bachate hain, jo aage niyaamak upaayon kee aavashyakata par prakaash daalate hain.

Leave a Reply

Your email address will not be published. Required fields are marked *