10 SEO Problems You Never Knew You Had – Aur isse thik kaise kare 2024

SEO

SEO kathin aur jatil hai. aapaka projekt jitana adhik mahatvaakaankshee hoga, use utane hee adhik saio kaary kee aavashyakata hogee: uchch gunavatta vaalee visheshagy saamagree banaana, baikalink praapt karane ke lie ise badhaava dena, yah sunishchit karana ki yah upayogakarta ke anukool hai aur suchaaroo roop se kaam karata hai, isake pradarshan kee nigaraanee karana, ityaadi.

lekin jitana adhik aapako karana hoga, gadabad hone ka jokhim utana hee adhik hoga. koee bhee vebasait samasyaon se pratirakshit nahin hai; mahatvapoorn baat yah hai ki samay rahate unaka pata lagaana aur unhen theek karana.

Apki Site mai kya kharabi hai? jane ke liye scan kare.

kuchh samasyaon ka pata lagaana doosaron kee tulana mein kathin hota hai. toote hue link aur chhaviyaan? sheershak aur vivaran gum hain? aap in cheejon ko sahee tareeke se paanch minat mein dhoondh sakate hain

Community-verified iconSEO tools.

लेकिन कुछ समस्याएं इतनी गहरी होती हैं कि पारंपरिक तरीकों से उनका पता नहीं लगाया जा सकता। सही ज्ञान के बिना, आप कभी नहीं जान पाएंगे कि आपकी साइट की रैंकिंग और विज़िट अचानक क्यों कम हो गईं।

आसानी से पकड़ में आने वाली समस्याओं और कठिन समस्याओं, दोनों के प्रति सतर्क रहें। क्या आप कठिन SEO समस्याओं से परिचित होने के लिए तैयार हैं?

 google dwara manual karaye aur Penalties.

ho sakata hai ki aap bina soche-samajhe googlai ke dishaanirdeshon ka ullanghan kar rahe hon ya spaimayukt aur haanikaarak saamagree post kar rahe hon.

in cheezon par achchhee tarah se yogy mainyual kaarravaee ho sakatee hai.

1. Manual Actions & Penalties kaise ujaagar karen

yah pata lagaane ke lie ki kya aap par jurmaana lagaaya gaya hai, googlai khoj kansol ke andar dekhen.

yadi yah “koee samasya nahin paee gaee” ke alaava kuchh aur kahata hai, to aap museebat mein hain.

saubhaagy se, googlai bataega ki unhonne kya kiya aur kyon kiya, taaki aap turant jaan saken ki apanee sait ke khilaaph pratibandh kaise hataen. kabhee-kabhee aapattijanak saamagree ko hataana utana hee aasaan hoga.

2. akushal aantarik linking

haiparalink upayogakartaon ko prshthon ke beech koodane dene ke alaava aur bhee bahut kuchh karate hain.

unake do mahatvapoorn kaary hain:

praadhikaran ko ek prshth se doosare prshth par sthaanaantarit karen. upayogakarta yaatra ko aakaar den. ye naukariyaan baaharee aur aantarik donon link par laagoo hotee hain.

jabaki baaharee roop se link kie gae prshth kee saamagree aksar aapake niyantran se baahar hotee hai, aantarik link pooree tarah se aapake niyantran mein hote hain, isalie aap unaka upayog kaise karate hain, isakee upeksha nahin kar sakate.

anyatha aap ek aisee sait par pahunch jaenge jo na to googlai mein raink karatee hai aur na hee upayogakarta ke anukool hai.

 Links User-Friendly & Google-Friendly ko kaise banaye

apanee sait par prshthon ko kushalataapoorvak intaralink karane ke lie:

apane link ke enkar tekst ko varnanaatmak banaen. upayogakartaon ko kisee link ko dekhane aur turant samajhane mein saksham hona chaahie ki yah kahaan ja raha hai. uchch adhikaar vaale pejon se kam adhikaar vaale pejon ko link karen.

is tarah, kam-praadhikaran vaale prshth adhik adhikaar praapt kar sakate hain aur uchch raink praapt kar sakate hain. waibchaio ke intaranal links tool se aise pej dhoondhen jo isase laabhaanvit ho sakate hain. nevigeshan baar aur footar ka upayog karen.

unamen kuchh sabase mahatvapoorn pejon (jaise homapej, ephekyoo, hamaare baare mein, hamase sampark karen) ke link shaamil hain jinhen upayogakartaon ko kisee bhee samay dhoondhane mein saksham hona chaahie. vishay samooh banaen.

apanee site ke adhikaar ko badhaane ke lie ek achchha abhyaas kaee sambandhit vishayon par kaee pej banaana aur unhen ek saath jodana hai. upayogakarta kee yaatra yathaasambhav chhotee banaen. ek alikhit teen-klik niyam bataata hai ki upayogakartaon ko teen klik ya usase kam mein apanee ichchhit koee bhee cheez dhoondhane mein saksham hona chaahie.

bhale hee koee saboot SEO par is niyam ke prabhaav ka samarthan nahin karata hai, phir bhee is baat se inakaar karana mushkil hai ki yah upayogakarta anubhav ke lie achchha hai.

3. upayogakarta pahunch ka abhaav

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jaisa ki ham jaanate hain, sabhee upayogakarta poornatah svasth nahin hain. budhaapa, beemaariyaan ya vikalaangataen aaraam se intaranet brauz karana bahut kathin ya asambhav bana sakatee hain.

yadi aapakee vebasait sabhee staron ke upayogakartaon ko seva pradaan nahin karatee hai, to yah kam upayogakarta-anukool ho jaatee hai, jo sakaaraatmak upayogakarta anubhav ke raaste mein aa jaatee hai.

yah itana mahatvapoorn hai ki yah kaanoon dvaara bhee aavashyak hai. aap eseeo ke saath kisee mukadame ko theek nahin kar sakate, isalie bhaagy ka laalach na karen.

aap chaahate hain ki aapakee sait adhik se adhik logon ke lie upalabdh ho – aur us uddeshy ke lie, upayogakarta kee pahunch upalabdh hai.

apanee website kee upayogakarta pahunch mein sudhaar kaise karen

kya aapakee sait pahunch yogy hai? isaka pata lagaane ke lie kaee upakaran hain, jaise aiquallyai dvaara ari.

varld vaid veb kansortiyam sulabh vebasaiton ko dijain aur vikasit karane ke lie kaee vyaapak sansaadhan pradaan karata hai.

yadi aapakee sait eksesibilitee test paas nahin karatee hai, ya yadi upayogakarta pheedabaik aapako kisee samasya ke baare mein bataata hai, to aapako un sansaadhanon se abhyaas laagoo karana chaahie.

4. hreflang taig ka galat upayog karana

yadi aap bahubhaashee darshakon ko lakshit karate hain (udaaharan ke lie, ek eekomars sait ke saath), to aapako is par dhyaan dene kee aavashyakata hai.

aap bhaasha avarodh ke kaaran upayogakartaon ke anubhav ko barbaad nahin karana chaahenge.

hraiflang taig ka kaam aagantukon ko unake sthaan aur bhaasha ke aadhaar par aapakee sait ka vah sanskaran dikhaana hai jise ve padh sakate hain.

hreflang taig ka sahee upayog kaise karen

“en-jeebee” visheshata ka arth hai ki yah yoonaited kingadam mein angrejee bolane vaale upayogakartaon ko lakshit karata hai. “en” bhaasha kod (aaeeeso 639 praaroop) hai aur “jeebee” kshetr kod (aaeeeso-3166-1 alpha-2 praaroop) hai. sahee kod chunane ke lie in vikipeediya link ko dekhana hamesha yaad rakhen!

yadi taig mein galat visheshata hai ya bilkul bhee nahin hai, to aap apane vizitars ko dher saara tekst dene ka jokhim uthaate hain jise ve padh ya neviget nahin kar sakate, jisase aapakee sait unake lie bekaar ho jaegee. un roopaantaranon aur rainking ko alavida kahen, bauns daron ko namaste kahen.

isalie waibchaio ke on-sait ishyooz ovaravyoo tool ke saath apanee sait ko skain karake sunishchit karen ki aapake hraiflang taig kram mein hain.

haalaanki, hraiflang taig ek sahee samaadhaan nahin hai. is baat kee hamesha sambhaavana rahatee hai ki upayogakarta jahaan bhee rahata hai usakee mool bhaasha ka upayog na kiya jae. in maamalon ke lie, aur any sabhee ke lie bhee, aapakee sait par bhaashaon ke beech mainyual roop se svich karane ka vikalp hona sabase achchha hai.

5. ek hee pej par nae link kholana

yah samasya roopaantaran se pahale traifik ko daayavart karake aapakee rainking ko prabhaavit kar sakatee hai.

haalaanki googlai kee link kee targait=”_blank” visheshata ke baare mein ek raay hai, phir bhee ise apane link par upayog karana ek achchha vichaar hai.

aapako sabhee link ek nae taib mein kyon kholane chaahie?

jab link usee taib mein khulata hai, to upayogakarta us prshth ko chhod dete hain jis par ve the – aksar roopaantaran hone se pahale. isase aapake uchch-rainking prshth kam upayogee ho jaate hain. aur agar aisa hota raha, to googlai sahamat ho jaega aur rainking kam kar dega.

saubhaagy se, samaadhaan saral hai: apane link ke html kod mein targait=”_blank” visheshata shaamil karen. kuchh pletaform, jaise vardapres, aksar is visheshata ko svachaalit roop se jodate hain.

mahatvapoorn! suraksha kaaranon se targait=”_blank” visheshata ka upayog hamesha rail=”noopainair” ya rail=”noraifairrair” ke saath kiya jaana chaahie. yadi aap anajaane mein kisee sandigdh prshth se link karate hain, to inamen se koee bhee visheshata use us taib tak pahunch praapt karane se rok degee jahaan se upayogakarta ne link khola hai, jisase aapakee sait aur upayogakarta ke divais donon kee suraksha hogee.

doosare shabdon mein, ek surakshit link ke lie html kod is tarah dikhega:

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6. kharaab-anukoolit chhaviyaan

chhavi gunavatta ek bahut hee spasht kaarak hai, to maan len ki aapakee sait keval achchhee dikhane vaalee chhaviyon ka upayog karatee hai. lekin saath hee, yah kaarak dodhaaree talavaar hai: uchch gunavatta ke saath uchch fail aakaar bhee aata hai.

aur badee chhaviyaan aapakee sait loding gati ko prabhaavit karatee hain.

website chhavi sarvottam prathaen

aapako kabhee bhee apane drshyon kee gunavatta ka tyaag nahin karana chaahie. to isake bajaay aap kya kar sakate hain?

apanee chhaviyon ko sabase ishtatam praaroop mein sahejen.

logo aaikan icho ya svg hona chaahie, badee tasveeren jpg honee chaahie, aur aap gif ke bajaay waibp ka upayog kar sakate hain (haalaanki sabhee brauzar waibp ka samarthan nahin karate hain).

oonchaee aur chaudaee mainyual roop se set karen.

sabhee atyadhik piksel hata den.

yadi chhaviyaan ek-doosare ke theek bagal mein rakhee gaee hain to unhen marj karen. tinypng jaise softaveyar se apanee chhaviyon ko sampeedit karen.

aur phir unhen apalod karen.

7. website kaishing mudde

kharaab anukoolit chhaviyon ya seeeses aur jaavaaskript failon jaisee sampattiyon ke alaava, kaishing samasyaon ke kaaran aapakee sait dheemee gati se lod ho sakatee hai.

kaish vah jagah hai jahaan brauzar vizit par kisee vebasait ke tatvon ko sangraheet karata hai.

udaaharan ke lie, kisee vebasait ka logo pratyek prshth par samaan hota hai, isalie ek baar ise sangraheet karane ke baad, aapake brauzar ko ise nae sire se lod karane kee aavashyakata nahin hotee hai – isake bajaay, yah ise kaish se punarpraapt karega, aur aapakee sait tejee se lod hogee.

kisee website ko uchit tareeke se kaish kaise karen

yadi aapakee vebasait achaanak kaishing ke prati pratirodh dikhaana shuroo kar detee hai, to aapako apane sarvar par .htachchaiss fail kee jaanch karanee chaahie. 

htachchaiss fail ka upayog kaee behatareen cheezon ke lie kiya ja sakata hai, jaise aapakee sait ko paasavard se surakshit karana ya aapake truti 404 prshth ko anukoolit karana.

isaka upayog kaishd sansaadhanon kee samaapti tithiyaan nirdhaarit karane ke lie bhee kiya ja sakata hai.

yadi aisa kuchh bhee nahin hai, to bejhijhak is udaaharan ko kopee aur pest karen.

anyatha, un “ekses plas taim” bits ko apanee pasand ke anusaar badalen ya atirikt fail prakaaron ke lie pravishtiyaan joden.

chaal un tatvon ke lie ek lambee samaapti avadhi nirdhaarit karane kee hai jo aksar nahin badalate hain, jaise ki logo aaikan. is tarah, jab tak aap nirnay lenge tab tak ve kaishd rahenge.

8. upayokta khoj abhipraay se mel na khaana

sambhavatah aapane sarvottam keevard khojane ke lie SEO tool ka upayog kiya hoga: lambee-poonchh vaale, uchch khoj maatra ke saath, bahut pratispardhee nahin.

aapane unhen sabhee sahee sthaanon par rakha hai: sheershak, vivaran, yooaarel, sheershak aur poore paath mein bhee.

phir bhee aapakee sait rainking aur vizit nahin badh rahee hain. kyon nahin?

yah sambhav hai ki aap keevard anukoolan mein sabase mahatvapoorn kaarak: upayogakarta khoj abhipraay ko dhyaan mein rakhana bhool gae hon.

SEO mein upayogakarta ka iraada kya hai?

aap bina uddeshy ke upayogakartaon ko nahin laana chaahate. aap chaahate hain ki ve vishisht kaary karen:

seekhen, charcha karen, sadasyata len, khareedaaree karen, saajha karen, ityaadi.

yah vividhata upayogakarta khoj abhipraay ko kaee prakaaron ke antargat vargeekrt karana sambhav banaatee hai:

soochanaatmak (naee jaanakaaree seekhana).

nevigeshanal (kisee vishisht vebasait kee talaash mein).

vaanijyik (utpaad kee talaash mein).

len-den sambandhee (utpaad khareedana).

sthaan sambandhee (kisee sthaan ya sthaan ke baare mein jaanakaaree kee talaash mein).

mausamee (kisee samayaavadhi ya taareekh se bandha hua, jaise krisamas).

iseelie na keval aapakee saamagree, balki aapake keevard ko bhee ise pratibimbit karana chaahie.

aur itane saare prakaaron ke saath, galatee karana aur kaam ke lie galat keevard chunana aasaan hai. unake beech antar jaanane se aapaka saio ban ya bigad sakata hai.

main apanee SEO rananeeti mein upayogakarta ke iraade ko kaise laagoo karoon?

keevard fanal ke charanon ko yaad karake upayogakartaon ko aur bhee adhik sateekata ke saath lakshit karen:

jaagarookata: upayogakarta ko ek aavashyakata hotee hai aur vah samaadhaan khojana shuroo kar deta hai, sambhavatah abhee tak nahin jaanata ki yah kya ho sakata hai.

udaaharan: laipatop khareeden.

ruchi: upayogakarta seemit karata hai aur vikalpon kee khoj karata hai.

udaaharan: sarvottam geming laipatop.

kriya: upayogakarta theek-theek jaanata hai ki vah kya chaahata hai aur use praapt karane ka iraada rakhata hai.

udaaharan: laipatop lenovo aaidiyaapaid geming 3.

sarvottam keevard chunen jo in charanon ko pratibimbit karate hon aur aap jaane ke lie taiyaar hain.

9. haanikaarak baikalinks ka sanchay

aapakee sait kee athoritee aur sait rainking banaane ke lie baikalinks aavashyak hain. yah seo mein ek mahatvapoorn kadam hai: sahee kaam karana bahut kathin hai aur gadabad karana avishvasaneey roop se aasaan hai.

bilkul bhee baikalinks na hona buree baat hai, lekin bahut saaree nimn-gunavatta vaale baikalinks ka hona aur bhee bura hai.

yadi aap samay-samay par apanee link profail kee jaanch nahin karate hain, to aapako pata bhee nahin chalega ki aapako yah samasya hai aur ise theek karane kee aavashyakata hai.

haanikaarak backlinks kaise dhoondhen aur unhen kaise hataen

yah aapakee sait ke sabhee baikalinks ko dekhega aur sambhaavit roop se haanikaarak baikalinks ko ek taalika mein pradarshit karega. yadi aapako un saiton se koee baikalink milata hai jin par aap vaastav mein bharosa karate hain, to aap unhen rakh sakate hain. lekin jo bure lagate hain unhen jaana hoga.

aapake vikalp hain:

un baikalinks ko svayan hataen. kisee aise vyakti se unhen hataane ke lie kahen jo linking sait ko sampaadit kar sake.

google ko un links ko anadekha karane ke lie googlai disavow (in-bilt in toksik pej tool) ka upayog karen.

10. SEO rujhaanon ka paalan karane mein asaphal hona

khoj injan anukoolan apanee sthaapana ke baad se ek lamba saphar tay kar chuka hai. kaee naee cheezen pesh kee gaeen, kaee puraanee cheezon ne kaam karana band kar diya aur unamen aur bhee sudhaar kie gae aur unhen adhik sateek banaaya gaya. aur ye prakriya chalatee rahatee hai.

isalie yadi aap SEO samaachaaron aur navaachaaron kee nigaraanee nahin karate hain, to aap paenge ki aapake eseeo prayaas ab prabhaavee nahin hain.

niyamit roop se SEO samaachaar padhane kee aadat banaen (jaise isee sait par). kisee bhee mahatvapoorn apadet par dhyaan den – vishesh roop se googlai ke mukhy elgoridam apadet par. jab ve laagoo hote hain, to har kisee ke lie eseeo mein bhaaree badalaav aata hai.

jitana adhik aap vibhinn SEO samasyaon ke baare mein jaanenge, utana hee aasaanee se aap unhen pahachaan sakenge aur samay rahate theek kar sakenge. aapako bas ek achchhee nazar aur vishvasaneey upakaran kee aavashyakata hai. sachet rahen aur samasya ke sanketon ke lie apanee sait kee aksar jaanch karate rahen.

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